Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Heinz Marketing

JULY 12, 2019

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Here are some general SEO tips to think about when writing content and building out your pages. 50-60 characters in length.

Keywords 93

Keywords SEO Account Based Marketing ABM 93

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Moz

MARCH 11, 2021

To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. So when we're developing keyword research for our own clientele, the first thing that we do is gather a seed list.

Keywords 60

Keywords Top of Funnel SEO B2B 60

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Did they search more generic, broad keywords? Did they search long-tail, specific keywords? What Has Worked in the Past? What Is Trending Now? What Can Grab the Attention of Audiences?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Brainstorm Content That Will Appeal to Each Buyer Persona.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. White paper.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? Then came the Internet and with it, the concept of branding through content. The goal of content writing is to establish the author and their organization as experts in their field as a means of branding.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

seo.co

MAY 16, 2022

If you want to be one of the top-ranking websites for vital keywords, you need to have a lot of informative content on your site. Digging into keyword research is one of the most important things you can do to decide the topics to write about. Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. What Is Content Marketing? .

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. With buyer expectations on the rise, its essential to elevate content marketing tactics.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? We know that’s not shocking.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! Your blog should be the center of your content marketing strategy. When starting out, it’s worth a hot minute to note one thing: It will take more than publishing some content on your own site to increase traffic.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Up to 44.5%

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. Conduct a content gap analysis.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Organically attract strong leads with engaging and educational content. Provide content for social media channels. Why your brand needs to invest in quality content. Help boost your reputation.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. Choose a fresh topic.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48