Tomorrow People

NOVEMBER 14, 2017

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To This brings a level of informality and fun to a sector not renowned for either. 40% of marketers think their content is the “same as their competition”.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. STEP 3: Document them in your content strategy.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Tomorrow People

NOVEMBER 21, 2018

Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. Antonia set out to reorganize the content marketing strategy , aligning it to personas and putting the customer at the heart of Thomson Reuters’ marketing function.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Tomorrow People

MAY 30, 2022

Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. Focus groups.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

SEPTEMBER 22, 2022

The programme will begin with market and customer research, which will inform a new positioning, branding and messaging framework. An ongoing programme of content will drive awareness and new leads for the company. We’re excited to bring that story to life and take it to the market with a strong brand and content strategy.”

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Tomorrow People

MAY 9, 2022

Don’t overwhelm people with irrelevant information. Not supplying enough information about your upcoming product is something you should be mindful of. Busy salespeople, for instance, might see a lot of information that doesn’t directly apply to their department. Some people may find written content (i.e.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Tomorrow People

DECEMBER 2, 2020

Content marketing provided a strong ongoing pipeline for attracting prospects and nurturing leads. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. How to create magnetic thought leadership content.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

JULY 19, 2022

This will involve interviewing potential customers, analysing insights from market research platforms (such as Mintel), and so on. Leads could be trials started, demos requested, or even thought leadership content downloaded that’s related to the new product. A highlight in TaxJar’s GTM plan is their content strategy.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

NOVEMBER 6, 2020

75% say brands should inform people of what they’re doing. Research by Marketing Week found that: 65% of marketers anticipate a decrease to their annual marketing budget. Consumers expect brands to be present and active during this pandemic period, but appreciate a focus on more helpful and informative messaging.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Tomorrow People

FEBRUARY 2, 2021

As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Competitor research Focus is on what features customers consider must-haves and will drive them to buy or switch platforms, as well as opportunities to differentiate in the market.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

OCTOBER 26, 2017

No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. Copywriting bit the dust in April 2012 as content was crowned king. Website design is dead, and user experience (UX) is dancing on its grave.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Tomorrow People

OCTOBER 10, 2011

What makes your content – and its context – so crucial to customer relationships. The best way to access all this invaluable market information is to listen. It includes two essential stages: Online research and applied technology. Online research. The important aspects of raising your business profile online.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

JUNE 17, 2021

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Tomorrow People

APRIL 25, 2012

A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. The rise of content has made copywriting even more of a priority. Copy - over and out?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Analyse your database and cross-reference with subscriber information.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Tomorrow People

MARCH 21, 2012

Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot).

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

MARCH 5, 2012

Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Often, this entails some form of information or product trial intended to help solve the visitor's problem. Both opportunities can evaporate in the blink of an eye without the proper systems in place.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. What types of content and topics perform best? Create a research brief.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Awareness content. Create easily-digestible information that imparts that information quickly and easily. Infographics.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. What types of content and topics perform best?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

OCTOBER 17, 2017

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. Brands are reorganising their webpages and rearranging their content to adjust to the changing landscape. What are topic clusters? How do topic clusters affect search engine ranking?

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Tomorrow People

APRIL 5, 2018

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. The main issue?

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Tomorrow People

DECEMBER 18, 2018

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. These days, the predominant way customers connect to content is SEO. What’s a keen content marketer to do? The rise of ROC: Return on Content.

SEO 153

SEO Practices Content Social Media 153

Tomorrow People

FEBRUARY 9, 2021

Before buying an expensive item you’ll more than like shop around, read some reviews, and do some research. But instead of researching what, you need to research who you’d like to buy your products or services. This step is crucial, because understanding each persona’s objective will determine the content you create for them.

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). Storytelling can also boost your content marketing results.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

DECEMBER 20, 2018

But it’s also important to recognize that it won’t replace your seasonal emails, write content for you, or be there when you need a human touch from sales or customer service. Better customer retention relies on a content marketing strategy that can appeal to their pain points, objectives, and interests. New to content marketing?

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). Storytelling can also boost your content marketing results.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

MARCH 3, 2021

74% have changed their approach to customer content. Research reveals that marketers have increasingly turned to technology coupled with a focus on customer-centricity. Research shows us that not all industries had the capacity to pivot with such speed and flexibility. Content reflected external events.

Planning 177

Planning Marketing Budget Paid Search Agency Digital Transformation 177

Tomorrow People

MAY 24, 2022

Persuasive and timely content. An important pillar of any post-launch strategy is content—or more specifically, content that educates and persuades your audience to see the value of your new product. How to get started: Make sure your organisation has a content calendar first.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

DECEMBER 3, 2018

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. In today’s competitive world, where the customer has a thousand choices and a million sources of information, the hardest part of the customer journey is simply persuading the customer to get started.

Trust Marketing 168

Trust Marketing Advertising Agencies Psychographics Content Marketing 168