Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

JANUARY 14, 2021

Guest author Zach Watson is a Content Manager at Soundstripe. Content management can be a thankless task. It’s not that people don’t appreciate the work you do. Because the content on your website can change more quickly than Tik-Tok trends, managing constant updates—even minor ones—can introduce a ton of work into your life.

CMS Development 99

CMS Development Work Management Marketing Management Hubspot 99

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

OCTOBER 15, 2019

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". At HubSpot, the answer is yes.

Hubspot 77

Hubspot Work Management Tips Video Marketing 77

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

JUNE 27, 2019

With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity. As Jay puts it: “Too much content marketing goes through the motions.

Creativity 185

Creativity Content Marketing Planning Content 185

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. We’ve found that we can create great content — content that gets results — with a blend of human and machine. They can generate text faster.

Tools 125

Tools Content Marketing Content Work Management 125

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

JUNE 25, 2019

That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. Whether it be learning about your team, the services and products you offer, the values your company holds, or pricing and packaging -- your website is a core experience for visitors.

Hubspot 75

Hubspot Advertising Agencies Work Management Marketing Management 75

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. As we brainstormed how to start our research, we had a few inputs to work with. Running the Surveys and Creating the Report Content.

Acquisitions 97

Acquisitions Hubspot Lead Scoring Lead Ranking 97

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. One thing is certain, consumers are not abandoning written content completely. It’s simple math.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? You can use it to plan every stage of the content production and distribution process.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

FEBRUARY 24, 2021

Think of live content like an item of clothing in your closet. Live content follows the same idea. But in fact, you can use that same video to produce 10 more pieces of content. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Don't force it.

Facebook 99

Facebook Content Youtube Copyright 99

Hubspot

JUNE 28, 2017

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. The Hypothesis.

Paid Search Agency 73

Paid Search Agency Hubspot Product Best Practices 73

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Want more “Pipeline” Content? Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. Subscribe to our newsletter.

Pricing 74

Pricing Price Tactics Customer Satisfaction 74

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

chiefmartech

SEPTEMBER 21, 2017

” A few consolidated platforms could nurture a vibrant and splendidly diverse rainforest of product species thriving on their geological foundations. As Dr. Malcolm famously said, “Life, uh, finds a way.” I was very happy as the CTO of ion interactive working on the future of interactive content.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. That got me. ” Image attribution: Kelsey Chance.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. That doesn't mean that short-form content isn't useful for your website. Long-Form Content. Long-form content vs. short-form content.

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. Why are ABM and ungated content in the spotlight right now? Why are ABM and ungated content in the spotlight right now?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. Have Your Content Validated by an Expert. Source: Brakes To You.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Hubspot

FEBRUARY 16, 2022

(If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). A sales hook should be a quick, 1-2 minute rundown of how your product or service can help your prospect. What is a sales hook? Do your customer research.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

nDash

MARCH 29, 2022

In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course. So, I’ve doubled down a bit on finding clients that really fit my niche (B2B martech/adtech), and share my philosophy for creating good content. Welcome back to the nDash blog!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Hubspot

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Data Source.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

SmartBug Media

SEPTEMBER 23, 2020

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing. Nancy Harhut (@nharnut).

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. Start by pulling the team together (virtually works just as well as in person), pouring a cup of coffee, and grabbing a good amount of snacks. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. Start by pulling the team together (virtually works just as well as in person), pouring a cup of coffee, and grabbing a good amount of snacks. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

ClickZ

JULY 7, 2020

30-second summary: A CMS should make your life easier, but for growing companies, the majority of CMS’s only cause frustrations. To meet those expectations, marketers are increasingly implementing chatbots and dynamic content systems. Over 70% of marketers surveyed by HubSpot are actively investing in CMS software.

CMS Development 110

CMS Development Work Management Marketing Management Business 110

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. And yet, it's long been said that remote work is the future. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.".

Paid Search Agency 99

Paid Search Agency Work Management Companies Planning 99

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 97

Enterprise Management Product Ideal Customer Profiles Work Management 97