Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. That part of inbound has and always will be a myth.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Table of Contents How can Sales and Marketing collaborate? Enablement Content Enablement content sits at the crux of successful sales and marketing alignment.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. How do you get your content featured in a Featured Snippet? When creating content, target question-based queries. Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Deciding on Webinar Content.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SmarkLabs

JUNE 13, 2022

Before you can develop any tactical strategies or marketing messaging, you first need a clear picture of who you are serving and how you provide value to them. Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. Yet there’s more to content success than planning and production alone.

Promotion 48

Promotion Traffic Tips Adwords 48

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Outgrow

JUNE 26, 2022

What is attraction marketing? . What tips and techniques should you follow to run a successful attraction marketing campaign? What Is Attraction Marketing? In simple words, attraction marketing is a marketing strategy that helps you attract customers. How to Implement Attraction Marketing? .

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. This type of thank you page uses calls to action (CTAs) to other relevant offers to increase lead conversions. A thank you page can be easily created by using an existing landing page template in HubSpot.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. Aside from organic methods, one of the most excellent platforms for lead generation is paid marketing channels. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Paid Content Discovery. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. According to HubSpot, personalization is the No. Better sales and marketing alignment. percent.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Social media ads were a gold rush for marketers in 2015.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

TrustRadius Marketing

APRIL 23, 2021

Outbound marketing involves many of the classic sales strategies from before the turn of the century. Inbound marketing centers on a new way of thinking about customer relationships and sales. It can also be called “push marketing”. This is the pull marketing to outbound’s push method.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

OCTOBER 10, 2022

As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company. SmartBug was an INBOUND conference sponsor for the fifth year in 2022. This year, we planned and executed two different events affiliated with HubSpot and three off-site event experiences for INBOUNDers.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

SmartBug Media

JANUARY 23, 2019

So how do you attract people looking for help relevant to your business? You need to create consistent, relevant content that’s meant to educate and engage your audience. This content should ultimately nurture them toward making an informed, confident decision, whatever that decision may be. And that would be a shame.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 If you do it right, blogging brings in relevant traffic, full of users searching for your company’s solution. How to Empower Your Employees to Become Bloggers and Content Creators. Here are a few tips for generating social proof: 1.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. Here are tips for identifying B2B SEO keywords. Buyer personas are at the heart of inbound and should be a driving force in your B2B SEO strategy. For a refresher on Inbound marketing, here are the basics]. Are they relevant? The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your content must be truly remarkable to maintain your audience's attention. Video Pre-Production Tips.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

SmartBug Media

DECEMBER 29, 2022

Personas are used to identify and segment target audiences, which allows for more relevant messaging and a better understanding of customer behavior. What type of content is most likely to generate a response from a particular type of customer? Hard data collected from web tools like Google Analytics and HubSpot.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

SmartBug Media

APRIL 2, 2020

In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. On the other hand, some marketers rely too heavily on the qualitative side. Map Content to the Buyer’s Journey. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102