Martech

MARCH 25, 2022

First, the turning of the tide against so called “gatekeeper” platforms — the on-ramps to the internet — is at the same time a turning of the tide against walled gardens. Legislation is also anticipated that will compel social media platforms to more rigorously police content. Why we care.

Bundling 122

Bundling Paid Search Agency Amazon Privacy 122

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Creating content? Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strategy. The last few core algorithm updates have been all about promoting better content. The March update is no different.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in. The potential customers you connect with via your content have a demonstrated interest in your space and some degree of awareness of your business. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Metadata

NOVEMBER 1, 2023

Engagement compatibility: Content downloads, social media engagement, website visits, etc. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. Gatekeepers: People who control access to the decision-makers, ensuring only relevant information and pitches get to them.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. Content marketing remains obsessed with audience building. But for the past year, I’ve been a journalist trying to think more like a marketer.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Marketing Craftmanship

MAY 13, 2020

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. We may all be in this together, but social distancing has also changed the meaning of what “together” really means.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

SalesIntel

APRIL 20, 2022

Step 3: Create ICP-Based Content for Your Campaigns. Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information. Simply said, content marketing is crucial for producing high-quality leads and meeting company objectives. Accurate Contact Data .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

Step 3: Create ICP-Based Content for Your Campaigns. Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information. Simply said, content marketing is crucial for producing high-quality leads and meeting company objectives. Accurate Contact Data .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Martech

NOVEMBER 8, 2022

While this still happens, these new players act as gatekeepers, cleansing data and ensuring campaigns only use data in the way consumers have consented to. The result is vendors now providing clean rooms, consent management platforms and safe havens. In the past, audiences were built, and programmatic engines served ads in near real-time.

Mobile Advertising 98

Mobile Advertising Ad Exchange Privacy Marketing Management 98

Marketing Craftmanship

JANUARY 27, 2015

Research integrity was an issue long before the internet became the platform for content marketing. For well understood reasons, the “legitimate press” now has neither the manpower nor the time to dig deeply for validation of market research that supports content generated by organizations. Believe nothing at face value.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

A potential prospect follows you on social media If someone follows you out on social media, they’re likely interested in what you have to say. Were they interested in the content you posted, or did they just want to grow their network? Here are five buying signals to look out for: 1. Then, ask what prompted the follow.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. One thing that keeps us hooked to our social media feed for hours is how personalized it is.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Schubert B2B

NOVEMBER 6, 2018

Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve. But the question arises, which is preferable—earned or paid content? Earned Content. Paid Content. But the hard work pays off.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. What kind of content are they downloading? Has your prospect followed you on social channels?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. In scenarios where there is a large impact, you may need to get your public relations, legal, call center, social media, and other teams involved. Email marketing mistakes happen to the best of us.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

FunnelEnvy

DECEMBER 11, 2023

From B2B SaaS to high ticket sales, video is the perfect format for providing richer content to keep fans engaged. From B2B SaaS to high ticket sales, video is the perfect format for providing richer content to keep fans engaged. Choose one key point: Simplicity is vital in short-form video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. We use LinkedIn’s Social Selling Index, company size, industry and title for segmentation, and we attract the targets with content. Ruth: What has changed since then? Martin: No.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Content4Demand

JUNE 26, 2019

From a high level, designing your messaging and content requires an understanding of your audience, who they are, what they want, and most of all, how you can help them. What’s more, all of these players rely on content in some way, which creates a very complicated situation for your team. . Content preferences . Priorities .

Buy 63

Buy Peer-to-peer Marketing Automation Services Content 63

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. penguinrandomhouse.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers. Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers. Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Velocity Partners

JUNE 20, 2023

Maybe that’s a campaign for CFOs (even if you’ve never spoken to them before) or some enablement to help your primary audience have more persuasive conversations with a new cast of gatekeepers. Once you know who you’re targeting, you can dial in specific messaging and content tailored to the precise moment they’re in. Don’t rush.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Webbiquity

APRIL 6, 2021

Prior to Kipsu, I’d been with a boutique social media agency where we got to work with some professional sports teams and some big CPG brands. My job was to help develop and deploy social tools to interact with fans and consumers. Tom: I see that you’re active on social media. Are you doing anything in content marketing?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Zoominfo

APRIL 17, 2020

With the advent of job sites and social media tools designed specifically for recruiting, companies don’t necessarily need to leverage a recruiter’s database to connect with the talent pool. Does HR act as a gatekeeper? Become a resource and knowledge hub by sharing useful, relevant content, information, industry articles, etc.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Conductor

JULY 15, 2021

One caveat with hiring an agency is that you’re allowing someone else to be the gatekeeper of your SEO strategy. Brands who use enterprise SEO platforms see a 25% increase in content published with the same workforce according to Forrester’s TEI Impact Report. . Can you show me an example? Do you provide monthly reporting?

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? We probably should.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

FEBRUARY 23, 2021

Social media hadn’t taken off yet. We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information.

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69