Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

SEPTEMBER 22, 2016

hours a day viewing video content. Forrester ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. GE Capitol). Global Web Index ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. But it’s time to be more human. Broaden the use of social media.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

MARCH 11, 2014

Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. One of the reasons why I have been harping on this is because I meet people every day who wash out of social media, be it blogging or general social media content marketing. Don’t Freak Out. Slow and Steady Wins the Race.

Social Media 80

Social Media Media Forrester Training 80

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). People read good content before the read good keywords. Good, relevant, quality content is what readers (and algorithms) want.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

JANUARY 16, 2017

Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Shoutouts on social media are another good example.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. One minute of video content has the same impact as 1.8 million words, according to Forrester Research. percent of internet users watch at least one piece of digital video content per month. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

AUGUST 11, 2016

Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JUNE 10, 2016

They’re more interested in pushing out content and filling the top of their funnel than using their influence to actually drive revenues. Marketing may provide sales with content to use – but no context. And, they don’t provide sales with a strategy on how to use he content to nurture relationships and transition buyers.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

SEPTEMBER 14, 2015

As Content Marketing continues to develop, much has been written about the role of experiences, memories, and emotion as driving forces in conversion, and most importantly, in customer loyalty. So, in considering the role of emotion in marketing/branding, we need to consider the consumer holistically.

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. source: Forrester ). What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. So, strong content is equally important to the placement of keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. In the latter, a good reputation occurs if a website continually put out good content reinforcing the keywords and providing links to other websites (which are ofter reciprocated back).

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

NOVEMBER 4, 2019

Featuring Mindy Kahling, an apparent new fan of B2B marketers—having also appeared at Content Marketing World in 2019. A strong event made even stronger after Sirius’s purchase by Forrester. September 13-16, Cleveland, Content Marketing World. March 29-April 2, Las Vegas, Adobe Summit. April 15-17, San Jose, Martech West.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Biznology

JUNE 19, 2014

Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. Many of my colleagues on the Tech Council voiced frustration about this, because it seems like all they do is train, and retrain and train some more.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

AUGUST 29, 2019

Speaking of ABM, Kerry Cunningham , senior research director at Forrester, introduced a new tune being sung at Sirius Decisions: an AMB waterfall. Ceros , for creating interactive content with drag-and-drop ease. Plus, the system also tracks visitor behavior, for a higher level of content marketing measurability.

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

NOVEMBER 6, 2013

Gen Live’s expectations for highly relevant and personalized content will rise. According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. They expect to “connect anytime, anywhere, and to anyone.”

Generation 80

Generation Planning Forrester SMS 80

Biznology

JULY 28, 2016

20% on average, according to Forrester. Even in content marketing, where digital and social are the darlings, events are named the most effective content tactic in this year’s study from Content Marketing Institute and MarketingProfs. I’ve seen companies that devote as much as 60% of their spend to face to face.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

NOVEMBER 3, 2016

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. Through the firm’s President’s content, our client challenges common positioning practices, thoughts and ideas.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

NOVEMBER 4, 2013

Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. If you are on the camp that the ROI for social platforms is impossible to calculate, then the answer is quite simple. Research papers.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” Analyst Laura Ramos identifies a number of specific practices that have helped companies create marketing content that satisfies both buyers and sellers.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Biznology

JULY 21, 2016

Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. In a recent article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this method to a realtor’s flyer marketing efforts.

Social Media 80

Social Media Linkedin Media Forrester 80

Biznology

AUGUST 24, 2015

But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. With full funnel branding requiring more preparation, monitoring, and contextual content creation all along the way, a more holistic approach is in order. In other words, are we doing what we say?

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80