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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

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The 6 Risks of AI Content

Animalz blog

Getting to first draft faster. Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. GPT-4 doesn’t spin content. AI-generated content contains original writing, and can even contain completely new ideas.

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13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Sustenance, but no joy.

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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Would the site link to you in a natural way because your content compliments theirs? To accomplish this, you’ll need to develop a robust linkable content plan focused on these audiences, giving them something worthy of linking to—more on this in the above-linked video. It can drive direct traffic as well. Not sure where to start?

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Using STAT for Content Strategy - Whiteboard Friday

Moz

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. Grouping keywords with Data Views. Come visit sometime.

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