article thumbnail

Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. Even though Twitter owns Vine, it’s exciting to see its own native video platform coming to life, similar (again) to Facebook.

Twitter 146
article thumbnail

Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

The Social Fresh Conference has changed over the years, but its core has remained the same: Individual experts speak about very actionable content in an intimate setting. One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Our customers are logged into Facebook every day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

It speaks to these factors on a deep level through helpful, engaging, and entertaining content. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

article thumbnail

The 4 Basic Truths of Good Sales Enablement Content

Contently

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

article thumbnail

Does Your Content Pass the Resharing Test?

Convince & Convert

” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “you can’t just share it once.

Skype 155
article thumbnail

How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. Once introduced, Chris and Steve have been able to build a really dedicated fan base across several platforms, specifically Snapchat, Instagram, and Facebook. ” See you next week!

Facebook 132
article thumbnail

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. You can take this approach in a few ways.