Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? We know buying them doesn't work because it rarely translates to engagement. Let's cover them below. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. So, let’s dive in. What Is LinkedIn Algorithm?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts.

Viral Marketing 50

Viral Marketing Analysis Opinions Creativity 50

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Let’s start with mechanics. bill.hirst. ??

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. If anything, staying true to your brand differentiates your social content and helps you stand out in the noise.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Make your content accessible. Accessibility should be a consideration for all of your brand content, not just videos. Lemons – Demo – Brye.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. But content creators were still frustrated when ambitious pitches were turned down for being too risky. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?) Creating video content isn’t a novel concept.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Have some older, but still relevant pins?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. His post covers everything from Facebook ads to internet marketing. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Martech Advisor

APRIL 3, 2020

But wait, we’ve heard this before: “Ideas rule the world, and content is king.” ” I am pretty sure you already have a decent content strategy in place. While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Navigate the Channel

JANUARY 8, 2024

These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products. abercrombie Replying to @sydney? And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Convince & Convert

NOVEMBER 18, 2014

There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it.

Trends 162

Trends Trigger Marketing Content Viral Marketing 162