ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Your brand’s got a friend in Facebook. That’s why more businesses are turning to paid social.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Marketing Insider Group

NOVEMBER 17, 2014

Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” Twitter Handle. Twitter Handle.

PageRank 100

PageRank Paid Search Agency Content Marketing Brand Identity 100

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following? Final Thoughts.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Post User-Generated Content.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Digital B2B Marketing

AUGUST 7, 2012

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Optimize SEO Titles.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Ask yourself whether it matters how many times your content is shared on each specific network.

Twitter 48

Twitter API Thought Leadership Marketo 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

APRIL 13, 2018

Don’t get lost in a sea of content by posting salesy material that doesn’t form connections or tell your brand’s story. Question 4: Who are we creating content for? Using a template like the one created by Gather Content below , create a few models for your team to reference when posting to social media.

Social Media 134

Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

APRIL 11, 2018

Most notably, the recent news of Facebook’s algorithm change sent shockwaves through the marketing world. Are you one of the marketers who started to panic when Facebook said organic reach would dwindle (more than it already has) for business pages? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Contently

NOVEMBER 21, 2016

I’m proud to announce that for the second year running Contently has been named to Deloitte’s 2016 Technology Fast 500™ Ranking , which recognizes both public and private companies with operating revenues of at least $5 million. This year, Contently achieved an explosive 697 percent growth rate, ranking number 123 on the list.

Lead Scoring 60

Lead Scoring Lead Ranking Content Storytelling 60

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Challenges in producing factually accurate content. And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. All contain images, and all link to valuable content.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website. There’s just one problem….

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. From a social perspective, we put a lot of content out there. Social Data & Marketo Engage.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . When they are most active on Twitter.

Research 61

Research Campaigns Tips Content 61

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Facebook URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! billion Facebook posts per day. At CenturyLink they: Build their content with an eye towards social. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. Powerful stuff.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Facebook and Google ads. Facebook ads, on the other hand, are a bit more “dangerous” field to play in because it’s very easy to lose track of how much you’re spending. Or if it’s better to shorten your landing page content to get more conversions.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. The two feeds are currently being tested in Sri Lanka, Bolivia, Serbia, Guatemala, and Cambodia in an effort to understand if people prefer to have separate places for personal and public content. Out of sight, out of short-attention-span mind.”—

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

Lighthearted blogs consist of content that is entertaining and fun. By adding the company’s name or brand and a few keywords or phrases to blogs, search engines will be able to recognize the content easier and quicker. Adding fresh content each week can help to keep rankings high. Blogs Make Fantastic Social Media Content.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. Obviously, if your site has a heavy content focus and produces new posts or pages regularly, this plugin is the go-to tool for increasing your repeat site traffic. Improve SEO with Rich Snippets.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Adobe Experience Cloud Blog

JULY 13, 2018

To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly. This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. They automatically scroll to a new set of content as time passes. After all, with 215.3

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Launch Marketing

SEPTEMBER 16, 2020

Another essential reason to monitor data is to see which messages and content are resonating with your audiences. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. Analyzing the success of your promotions and campaigns gives you insight into the mind of your customer.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

SmartBug Media

MARCH 18, 2019

YouTube also does a good job of branding itself or third-party advertising on your content making it difficult to provide a professional look and feel on your video content. This hosting platform draws a lot of creative content, such as documentaries, music videos, and short films. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MARCH 3, 2020

These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content specific audiences will respond well to. For instance, if you wanted to track just Twitter replies, you can customize that. Here is an example of a Twitter Engagement report from Sprout Social. ActiveCampaign.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

MAY 2, 2011

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. And for good reason, as this added functionality brings us a new way to share our content socially. . This button then allows users to share the selected content with an individual or group of individuals through their Facebook inbox. .

Facebook 48

Facebook Email Marketing Paid Search Agency Marketo 48