Trending Sources

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The hottest new form of graphical social media content is memes.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. marketo.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. marketoMarketo.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers. About Marketo. Gainsight. Insight. ” Taulia.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Content. contently.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Twitter Favorite Spam. Apparently, then its different.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. Share your view in the comments below or with me on Twitter (@wittlake).

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.

4 Steps to Running a Successful Twitter Chat

Modern B2B Marketing

Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat? Most Twitter chats last 1 hour.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The rise of content marketing. When your content is on target, you don’t need to find customers – they’ll find you.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. Twitter is about building relationships; it is about reciprocity.

4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

Modern B2B Marketing

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Here are four common mistakes they make when using Twitter and how to correct them: 1.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. For example, a company might rely on Salesforce for managing the sales process, HubSpot for inbounding, Adobe for content, and so on.

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. How do successful content marketers engage in today’s information age? For more specific answers, let’s take a look at some of the top digital marketing blogs and highlight five lessons that will make your content more engaging: 1. Set Engagement Objectives.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Let’s take a look at four ways Twitter’s character limit has helped marketers : 1. Wouldn’t Twitter just be another Facebook? seconds.

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” New to the rankings is a list of top content marketing brands. Twitter Handle. marketo.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

What is Content Marketing? 10 Expert Video Responses

KoMarketing Associates

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. However, this conversation opened my eyes and told me that there are plenty of people out there that simply don’t know what content marketing is. With all this mind, the question comes to mind: What is content marketing ? To Final Thoughts.

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Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips. B2B Content Masterminds. Over and over.

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Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Ask yourself whether it matters how many times your content is shared on each specific network. But how? Update your web design.

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How to Build a Better Lead Form

Contently

Likewise, when brands and publishers gate their content, the success of an e-book or a video will likely come down to how much they ask for in return. Here’s an example of a lead form we use on The Content Strategist: Despite looking fairly basic, a lead form comes with its own special sort of marketing calculus. ROI Email lead form lead generation MarketoLocation?

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The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Well put that behind you and mix up a big ol’ batch of content batter. Why, that’s a $27 saving just for ordering your Easy Bake Content Machine today. Just in case you are thinking the Slap Chop folks are moving in on your sweet B2B gig, this notion of the content machine isn’t new. Marketo, Hubspot and Eloqua have been making noises about them for years. Curation.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Too Many Segments, Not Enough Content. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Share it in the comments below or with me on Twitter ( @wittlake )!

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. Content TechStay with me here!

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. Content Marketing

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How Content Cultivation Can Reinvigorate Your Content Marketing Efforts

Modern B2B Marketing

Author: Anne Janzer Where do you get the content for your content marketing efforts? Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To

6 Tips for Effective Marketing with Twitter Lead Generation Cards

Modern B2B Marketing

Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? The Twitter Gods listened to marketers and added their “ Lead Generation Card ” to their suite of Twitter Cards. –user information is sent directly to your marketing automation system via Twitter. Twitter Username. Good news! What is a Lead Generation Card? Social Medi

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. bonus cuts from the world of Infographics:  Marketo’s Top Infographics for 2012.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Marketo is a powerful addition to any search engine marketing campaign.