| |  Content + Marketo + Twitter | 330 articles |
| Page 1 of 4 | Previous | Next | CUSTOMER EXPERIENCE MATRIX NOVEMBER 17, 2010 Why Put Another $25 Million Into Marketo? So.our friends at Marketo announced today that they've received another $25 million in venture funding. As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Where does this all lead, both for Marketo and its competitors? lost track." On all fronts, Mission Accomplished. | DIGITAL B2B MARKETING AUGUST 7, 2012  Become An Inbound Marketer Without Creating Content Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. Share your view in the comments below or with me on Twitter (@wittlake). | | | | | |
| THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. | THE POINT AUGUST 6, 2012  9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The hottest new form of graphical social media content is memes. | THE POINT OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Think you have enough content? It’s all heady stuff. Email? Really?). | B2B MARKETING INSIDER JULY 26, 2012  The 6 Best Slideshare Decks on Content Marketing Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. Content Marketing | | | | | | | |
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WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. She also rocks on Twitter and shares her thoughts on The Fresh and Only. MORE >> -
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software. Home of Chief Content Office Magazine and THE event Content Marketing World. MORE >> -
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. She also rocks on Twitter and shares her thoughts on The Fresh and Only. MORE >> -
MODERN B2B MARKETING | TUESDAY, DECEMBER 4, 2012  Optimizing Twitter for Lead Generation
by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product. At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. MORE >> -
PUZZLE MARKETER | THURSDAY, JULY 26, 2012 Marketing Automation, Set It and Forget It
What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. – Joe Chernov, Eloqua ( in an interview with Venturebeat.com ) 3 Advantages to building a marketing automation system at your company: You can “set it and forget it” Once you do the work up front to create your content and your set of rules, your program will run with little oversight. Probably everyone. MORE >>
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- 20 More of the Best Twitter Tips, Tactics and Tools of 2012 WEBBIQUITY | MONDAY, FEBRUARY 11, 2013
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
- The Who, What, When, Why and How of Twitter for B2B Marketers MODERN B2B MARKETING | TUESDAY, MAY 19, 2009
- Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
- 9 Twitter Tips for B2B Marketing Success MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
- Afternoon Keynotes Energize at Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- 5 Key Takeaways From Content Marketing World 2012 MODERN B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
- The Evolution of Content Marketing – An SEO View: UK Edition MODERN B2B MARKETING | MONDAY, OCTOBER 22, 2012
- Are Machines the Future of Marketing? DIGITAL B2B MARKETING | THURSDAY, MARCH 14, 2013
- Marketing in a Downturn Part 2: Content, Content, Content MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
- 15 Key Facts about Content Curation WRITTENT | WEDNESDAY, MAY 15, 2013
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY | TUESDAY, APRIL 23, 2013
- Does your Marketo Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- 5 Ways B2B Marketing Professionals Can Leverage Social Media MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
- How to Create a #Winning Content Marketing Campaign MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
- Content Marketing – Are You Getting 35 million Inbound Leads? B2B LEAD BLOG | WEDNESDAY, SEPTEMBER 5, 2012
- Content Marketing – Are You Getting 35 million Inbound Leads? B2B LEAD BLOG | WEDNESDAY, SEPTEMBER 5, 2012
- No Leads from Social Media? No Excuses. THE POINT | WEDNESDAY, NOVEMBER 16, 2011
- A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic MODERN B2B MARKETING | TUESDAY, OCTOBER 16, 2012
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012
- 5 Steps to Social Media Leads with Content Marketing EVERYTHING TECHNOLOGY MARKETING | SATURDAY, FEBRUARY 19, 2011
- Demand Generation Best Practices: Thought Leadership with The LeadSloth MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
- The Evolution of Content Marketing – An SEO View: The US Edition (Part 2) MODERN B2B MARKETING | TUESDAY, NOVEMBER 20, 2012
- Thank you, Marketo and Jill FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
- Content Takes Center Stage CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010
- 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder THE POINT | THURSDAY, MARCH 29, 2012
- How to Create Remarkable B2B Content SAVVY B2B MARKETING | WEDNESDAY, APRIL 21, 2010
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- Content Marketing for Small Business CONNECT THE DOCS | MONDAY, MAY 3, 2010
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- How to Deal with Key Content Marketing Challenges FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
- B2B Content Marketing - Less is the New More? CONNECT THE DOCS | THURSDAY, MAY 27, 2010
- 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low MODERN B2B MARKETING | MONDAY, NOVEMBER 14, 2011
- Marketing Automation’s Next Frontier: Madison Avenue DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- 12 Tips For B2B Marketers to Excel in Twitter MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- Create a World of Marketing Automation Through Good Content—and Imagination MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 15, 2012
- Everything You Wanted to Know About Visual Content But Were Afraid to Ask MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
- Using Visual Content to Promote Your Event MODERN B2B MARKETING | WEDNESDAY, MAY 8, 2013
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- Content Marketing: Anytime, Anywhere, Any Device CONNECT THE DOCS | WEDNESDAY, AUGUST 25, 2010
- Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey MODERN B2B MARKETING | THURSDAY, APRIL 19, 2012
- 20+ Cool Social Media and Web Tools WEBBIQUITY | WEDNESDAY, SEPTEMBER 15, 2010
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
- The Dawn of Content Strategy CONNECT THE DOCS | WEDNESDAY, AUGUST 18, 2010
- Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- How to measure ROI on creating and marketing content? CONNECT THE DOCS | FRIDAY, NOVEMBER 12, 2010
- 19 Unmissable B2B Marketing Blog Posts MODERN B2B MARKETING | MONDAY, OCTOBER 4, 2010
- Get Great at Content Marketing - NOW! CONNECT THE DOCS | WEDNESDAY, FEBRUARY 10, 2010
- The Rise of Content in B2B Marketing CONNECT THE DOCS | WEDNESDAY, APRIL 21, 2010
- How should B2B content differ for Business and Technical Decision Maker? CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
- 5 Essential Books to Understand B2B Sales 2.0 MODERN B2B MARKETING | THURSDAY, APRIL 7, 2011
- Do your Content have a Personality? CONNECT THE DOCS | MONDAY, APRIL 19, 2010
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers MODERN B2B MARKETING | WEDNESDAY, MAY 18, 2011
- Introducing Seed Nurturing MODERN B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
- Webinar Q&A: Content is Marketing Currency MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
- Fueling Your Inbound Marketing Strategy: Staff and Budget MODERN B2B MARKETING | MONDAY, FEBRUARY 27, 2012
- How to turn a good white paper into a great lead generation piece FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
- ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
- A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
- Wondering what content your prospects find most relevant? Ask them. THE TOP LINE | FRIDAY, DECEMBER 3, 2010
- The One Thing EVERY Company Needs Today FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social MODERN B2B MARKETING | FRIDAY, NOVEMBER 16, 2012
- New Twitter Redesign: Details from the Live Event in San Francisco MODERN B2B MARKETING | FRIDAY, DECEMBER 9, 2011
- B2B Social Media Planning Needs Focus SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
- The Death of Cold Calling – Ending the Debate SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
- 5 Ways to Get The Most Out of Vine In Your Content Marketing MODERN B2B MARKETING | MONDAY, MARCH 25, 2013
- How to turn a good white paper into a great lead generation piece FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
- ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
- Annual Content Marketing Retreat 2012 CONNECT THE DOCS | WEDNESDAY, DECEMBER 14, 2011
- Engaging your audience with top experts – Revenue Master Series FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- 12 Marketing-Takeways from the B2B Marketing Manifesto FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- Top 10 Posts on B2B Lead Gen for 2010 THE POINT | MONDAY, DECEMBER 6, 2010
- B2B gets Pinteresting EARNEST ABOUT B2B | THURSDAY, OCTOBER 18, 2012
- Go On Get Your Blog On: How to Empower Employees as Blogging Champions MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012
- Focus on Creating a Good Content Strategy CONNECT THE DOCS | MONDAY, APRIL 12, 2010
- Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed! WRITTENT | FRIDAY, APRIL 12, 2013
- Why’s that Ferrari collecting dust? FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2 MODERN B2B MARKETING | TUESDAY, MAY 1, 2012
- Purchases are fun, but…….they don’t move the business needle FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- 20 B2B Marketers Losing their Brand on Pinterest DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 21, 2012
- The 4-1-1 Rule for Lead Nurturing MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
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