Adobe Experience Cloud Blog

JULY 12, 2017

Literally, what worked yesterday may no longer work or be relevant today. And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. Once you have a community—listen. Step 3: Engage.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Cost : Of course, because many businesses and agencies are bootstrapping or lack sufficient resources, cost is an obvious factor we want to consider.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . What kind of content they’re interested in.

Research 61

Research Campaigns Tips Content 61

Rev

MARCH 2, 2018

No matter what your business is, whether you’re running a brick-and-mortar store selling dresses to sorority girls or an ecommerce store selling cryptocurrency -related products, one of the most important things you have to think about the strength of your content. 2 Make your content interesting–and not about you.

Trends 60

Trends Top of Funnel Lead Ranking Lead Scoring 60

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. From a social perspective, we put a lot of content out there. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. In order to do this, you must create and distribute content that appeals to your existing audience.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., articles vs videos).

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website. There’s just one problem….

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. Obviously, if your site has a heavy content focus and produces new posts or pages regularly, this plugin is the go-to tool for increasing your repeat site traffic. Improve SEO with Rich Snippets.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., Integrations should be easy to configure, without requiring additional resources. Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. Author: Cameron Jahn Live video has tremendous power to bring people together.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. Showing an active wall displays current interaction and interest on the Facebook page.

Facebook 48

Facebook Tips B2B Business 48

Convince & Convert

FEBRUARY 27, 2015

Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Continue the conversation on our Facebook or Google+ pages. Measurement is the Crown Jewel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. The impact more than justifies the minimal time and resources required to add the features.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Learn More: How Leveraging Video Content Boosts Organic SEO. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

APRIL 7, 2015

By not spending time and resources focusing on optimizing the top-of-the-funnel, instead, marketers are spending time and resources working the wrong leads that may never become customers. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Calls to action need to appear in content.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. The content was “B2B clickbait,” Ali said (it didn’t provide value or help solve a problem).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

The marketing budget and resources for Tier 2 accounts would be slightly lower, followed by Tier 3. Use Dynamic Content in Emails. The subject line is ripe with opportunities—using dynamic content in subject lines can dramatically increase your open rates. The top tier, (e.g. But what about Tier 2 and Tier 3?

Account Based Marketing 48

Account Based Marketing ABM Marketing Budget Marketing Automation Services 48

Adobe Experience Cloud Blog

MARCH 3, 2017

At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Consistently Post New Content. To avoid this, dedicate resources (time, money, headcount, etc.) Monitor and Reward.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48

Anyword

SEPTEMBER 29, 2021

The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. In this time-consuming and complex environment, text writing AI allows a marketer to get their message across with a minimum of resources. AI Copywriting Tools. Programmatic Advertising.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Marketing Insider Group

JANUARY 8, 2013

Cheryl and Mark Burgess’ Blue Focus Marketing Blog (@ ckburgess and @ mnburgess ) is a great resource for B2B marketers. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Follow Eric. Read his stuff.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

ClearVoice

APRIL 11, 2019

When you truly know your audience, you produce personalized content that delivers positive results. Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. Personas are marketing code for “knowing your audience.” So, what are you waiting for?

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Oktopost

DECEMBER 13, 2020

Bridging the gap between sales and marketing needs to begin with alignment and what better way to start the alignment effort than for the VP Sales and the marketing leader to talk about each stage of the traditional sales funnel and the resources/processes needed to win at each stage.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

TrustRadius Marketing

NOVEMBER 14, 2019

Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SpotMe Blog

JULY 27, 2021

The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

ClearVoice

JUNE 11, 2020

Your client will share their content plan with you, which outlines the content types they want to create to support the marketing of their services. In a story about Home Depot , Rev explains how the home improvement retailer wanted to make their training resources accessible to all employees. ” – Microsoft 365.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Envy

JULY 26, 2018

Reddit, when used correctly, is an outstanding resource for information and a must for the marketing world. tips and hints on best practice content marketing. all about the tools used in automated marketing, including, email marketing, Hubspot, Marketo, etc. Also links to relevant and interesting articles.

Advertising Mediums 78

Advertising Mediums Marketing Automation Services Privacy Communities 78

KoMarketing Associates

JANUARY 26, 2016

As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier.

Social Media 96

Social Media Media B2B Tips 96

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In today’s marketplace relevance is a critical component you must address. Search for where your company’s content may have spread online.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure). Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Buffer

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network.

Facebook 112

Facebook Research Lead Ranking Lead Scoring 112

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. It’s great for connecting with a prospect on a personal level on a topic that’s relevant to them. Sign me up!

Marketing Automation Services 48

Marketing Automation Services Tips Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. Get the most out of your content.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. Developing a high converting landing page requires testing to understand the right mix of features and content to achieve the intended results.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48