SmartBrief - Marketing

MAY 31, 2023

Generative AI for creative jobs is the biggest fear amongst content creators, journalists and writers — potentially exposing a new forage to hiring disruption. Incorporating this practice into the development and execution of AI could prevent negative stereotypes and bring ethics into the conversation.

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

DivvyHQ

NOVEMBER 11, 2021

But as marketers, we know how crucial that data can be to creating relevant and personalized content experiences. So, we need to capture and use that data in ethical ways.

Ethics 94

Ethics Content Marketing Guidelines Privacy 94

Vision Edge Marketing

MARCH 19, 2024

In business, AI is aiding creative processes, such as content creation and design. As a result, ethical considerations loom large as AI is integrated further into creative processes. Establish clear guidelines and protocols for responsible AI usage within your company, promoting transparency and accountability.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 117

Advertising Agencies Brand Identity Branding Marketing & Strategy 117

Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. The goal is to shift more people away from overconsumption and toward conscious consumerism, and the ethical fashion influencers listed below truly make a difference. Aja Barber. Danielle Alvarado.

Ethics 52

Ethics Blogger Transparency Education 52

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 169

Marketing AI Traffic Ethics User-Generated Content 169

sagefrog

MARCH 13, 2024

For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. Understanding the nuances of these regulations allows you to create a comprehensive and transparent policy. We’ve got tips to help you create an effective B2B privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

BenchmarkONE

DECEMBER 1, 2021

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

Ethics 157

Ethics Youtube Blogger Guidelines 157

DivvyHQ

APRIL 13, 2021

Should you be talking about the environmental impacts of your products and services within your content? Here's a quick guide from guest contributor Jori Hamilton on how to think about green content, and how to leverage it the right way.

Ethics 93

Ethics Content Trust Marketing Trends 93

Marketing Insider Group

APRIL 8, 2024

CustomGPT adjusts to your business’s language, tone, and objectives, making it versatile for various tasks like content creation or customer support. The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Marketing Insider Group

JUNE 2, 2020

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. When managed well, sponsored content can be beneficial for the sponsor, the publisher, and the audience. Quick takeaways.

Paid Content 277

Paid Content Rules Content Ethics 277

Navigate the Channel

JANUARY 25, 2024

Understanding AI-Powered Personalization AI-powered personalization refers to the application of artificial intelligence and machine learning algorithms to analyze vast amounts of data and deliver tailored content, recommendations and experiences to individual users. This enables proactive marketing strategies.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

B2B Digital Marketer

AUGUST 26, 2021

SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. More episodes related to content and search: [link]. Steve’s LinkedIn: [link]. Steve’s Twitter: [link]. Wiideman website: [link].

Ethics 52

Ethics SEO Practices Effectiveness 52

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. So, when do machine learning and AI content creation cross the boundary of plagiarism? Was this written by a human or a robot?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI. You’re unlikely to get useful content out of AI without having a clear purpose in mind.

Marketing AI 91

Marketing AI Practices Tools Copyright 91

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

illumin

MARCH 14, 2024

Named after the company’s co-founder Charles Pfizer, Charlie is a generative AI platform that aims to streamline content supply chains and enhance its marketing strategies. This is done through the centralization of content creation, editing, and reviewing, leading to increased efficiency and accuracy. More so: what is “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Rapid content generation using a combination of LLMs and internal data sets. AI-generated content should always be reviewed and approved by humans. Specific capabilities.

Marketing AI 131

Marketing AI Enterprise Management Marketing Management Generation 131

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. These platforms have reshaped the way we consume content, catering to our shortened attention spans and desire for quick, engaging, and visually appealing experiences.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Transparency. Document your content marketing strategy. Responsibility.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. Toxicity detection is a method of flagging toxic content such as hate speech and negative stereotypes.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 109

Marketing AI Work Management Marketing Management B2B Thought Leadership 109

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Before building AI apps, define what you want 2.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Brandpoint

MARCH 15, 2024

PR practitioners must be vigilant in monitoring online conversations, correcting inaccuracies, and upholding ethical communication practices to build and safeguard corporate reputation effectively.

PR 62

PR Public Relations Digital Transformation Ethics 62

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Valasys

MARCH 11, 2024

Consumers are increasingly aware of how their information is collected and used, demanding more transparency and control. Transparency & Trust: Since you collect first-party data directly, you can be transparent about its purpose and usage. Here’s the key: transparency.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Spiralytics

JUNE 11, 2023

But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Modern B2B

MARCH 28, 2024

Including real time insights, product development and content creation. From data privacy and security concerns to ethical implications, marketers must navigate a complex landscape of regulations and best practices to ensure that their use of AI, ML, and Big Data is responsible and ethical.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120