Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 119

Mobile Marketing Work Management Marketing Automation Services Marketing Management 119

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). Native advertising increases purchase intent by 18 percent.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 With so many users, there is an overflowing amount of content that is being distributed. In addition to creating new content, it’s also important to curate content. All crucial elements in improving your brand awareness and content strategy.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Pew Research). DIGITAL ADVERTISING. Native advertising increases purchase intent by 18%.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Disruptive Advertising ). These findings are consistent with their research finding in 2019. List segmentation is all about creating more personalized content for your emails. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. Hiring more creative skills to scale content in new interactive formats (48%).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

JULY 13, 2021

More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). Mobile sessions account for 59 percent of all sessions on ecommerce sites. eMarketer). Accenture).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. that made our content marketing strategy a success this past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Parse.ly

JANUARY 22, 2019

said Mike Petroff, Director of Content Strategy at Harvard University. If the content is not hitting the right audience, it’s not successful.”. Read more from Mike Petroff on Harvard’s content strategy. Delta Sky: Create and empower quality content. See how Delta Sky has grown by focusing on quality content.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

MARCH 28, 2018

But while it seems like there’s an endless wealth of content possibilities, that’s not always the case. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Customer experience has been a huge concern for marketers lately.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. of total mobile internet time in the third quarter of 2018 to 13.5% Video consumption habits among consumers have undergone a radical and permanent shift.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

JUNE 23, 2015

Here are four key takeaways from this research: • Do feed the gorilla. digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. eMarketer ). Google’s advertising revenue is larger than that of the entire U.S. MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. We want programmatic advertising—even if we’re not sure what that is. eMarketer ). A majority of B2B marketers plan on investing more money in programmatic advertising in 2016. 3 B2B Content Marketing Stats and Facts. Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Advertising. Leichtman Research Group, Inc.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. Mobile Video – 56%. Consumers may use one channel for inspiration, another channel for research and yet another channel for purchases. Search – 73%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Choozle

MARCH 18, 2020

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. percent of digital audio listeners will access that content via a smart speaker.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Indeed, when working with these external factors, it is necessary to put in place display advertising best practices.

Display 64

Display Advertising Agencies Advertisements Advertising 64

SnapApp

DECEMBER 20, 2018

Do Your Audience Research. In other words, it’s essential to do audience research. In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Huptech Web

MARCH 2, 2023

Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions. Engaging content, improved customer engagement, and increased sales are ways businesses can use social commerce to reach a broader audience.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As you start to prepare for your 2020 holiday advertising campaigns, we want to provide you with some insight on how people expect to celebrate and shop this holiday season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising?

Display 48

Display Advertising Agencies Spending Advertisements 48