The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But list managers have priced themselves out of the market. Are you having success with email lists, and if so, why? Anyone in the list business care to comment?

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Point

APRIL 8, 2010

This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. After all, you’ve earned them! *As

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Stevens & Tate

FEBRUARY 9, 2024

Segmenting be done in terms of geographic location, company type, role within that company, behavior, marketing intelligence, or any other category that could be valuable to your company. Use segmenting to your advantage by targeting those different groups with useful content based on their specific needs.

Email Marketing 63

Email Marketing Leads Lead Marketing Qualified Leads 63

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Send More Qualified Leads to Your Sales Team.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In under one hour, you’ll learn: • creative solutions to a lack of lead nurturing content …. • how to integrate social media into your lead nurturing strategy ….

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

ANNUITAS

AUGUST 30, 2011

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. The Annuitas Group client base will receive a more holistic approach to their demand generation and marketing practices. About Harte-Hanks ®.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 3. Billy Gene is Marketing Inc. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. CONTENT SYNDICATION. ” Why Email Marketing? Content Syndications. Lead Genaration. Digital Marketing. DEMAND GENERATION.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Stevens & Tate

JULY 16, 2021

Segmenting be done in terms of geographic location, company type, role within that company, behavior, marketing intelligence, or any other category that could be valuable to your company. Use segmenting to your advantage by targeting those different groups with useful content based on their specific needs. Personalize. Buyer’s Journey.

Email Marketing 80

Email Marketing Leads Lead Marketing Qualified Leads 80

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. CONTENT SYNDICATION. Why Email Marketing? Content Syndications. Lead Genaration. Digital Marketing. DEMAND GENERATION.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

markempa

NOVEMBER 19, 2012

“It’s an interesting study, but worth remembering, and I am in complete agreement with Tracy that getting the basics sorted first is a must,” said Daniel Lack, Email Marketing Specialist, Intelligent Visual Communications. B2B Social Media Marketing: Focus on leads, not likes.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Valasys

MARCH 30, 2020

It is a well-orchestrated approach to business marketing based on account awareness, wherein an organization considers and communicates with individual prospects or vital accounts with utmost importance. Valasys Media is a well-renowned name in providing all-inclusive B2B marketing solutions to its clients.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

DECEMBER 9, 2019

B2B Email Listz: B2B email Listz’s unique quality is its power to offer superlative leads for every business requirement that lies in its highly verified B2B data lists. Valasys media undoubtedly is the foremost runner on the list of the top 10 B2B lead generation companies in the USA to watch out for in 2020.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Direct Mail Copy that Sells. Permission Marketing. Business to Business Direct Marketing. Scientific Advertising. Ogilvy on Advertising. How to Master the Art of Selling. Awaken the Giant Within.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

MarketJoy

JUNE 25, 2018

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Testing Direct Emailing to the Executives.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JULY 28, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They conducted their third annual study of business technology marketing.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

MLT Creative

DECEMBER 9, 2010

Why not ask B2B marketing experts I trust to answer my question via tweet? Social moves beyond marketing & PR to customer service (as has already happened in B2C) and importantly to B2B sales! ardath421 Ardath Albee The next BIG idea to be executed well by B2B marketers is personas.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Optinmonster

MAY 9, 2024

More specifically, I’ll talk about these 2 topics in detail: Why Email Marketing Is Still Effective How to Build Your Email List (Step-by-Step) Related Content: Email Marketing vs. Social Media: Which One Is Better? Why Email Marketing Is Still Effective Let me share my personal experience with email marketing.

Ad Building 95

Ad Building Ad Exchange List Brokers Email Marketing 95

Funnelholic

NOVEMBER 4, 2015

As marketers, one question we always ask ourselves is “How do we expand our reach?” For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

The Point

NOVEMBER 16, 2012

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. What makes branding even more irrelevant for most B2B companies today is the very nature of modern demand generation : namely, content marketing. Now that’s not to say that a brand isn’t real, for some. Starbucks is a successful brand.

Demand Generation Agencies 100

Demand Generation Agencies Brand Identity Branding Content Marketing 100

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. The Altimeter Group Converged Media Model.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

SmartBug Media

MARCH 2, 2021

Lead generation is the key to driving more customers, and therefore more revenue. One of the most cost-effective ways to drive new leads is through email marketing. In fact, the Direct Marketing Association estimated that email marketing generated $58 for every $1 spent in 2019. New content.

Sales Qualified Leads 98

Sales Qualified Leads Lead Generation Paid Search Agency Marketing Qualified Leads 98

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency?

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Buzz Marketing for Technology

APRIL 13, 2010

The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for. What to look for in a Social Media Marketer?

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Stevens & Tate

DECEMBER 25, 2020

A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. In fact, research shows that 79% of marketing leads never convert into sales because of lack of segmentation. Focus Content for Each Stage of the Buying Cycle.

Email Marketing 75

Email Marketing Effectiveness Tips Buying Cycle 75

SalesIntel

JUNE 29, 2022

The promotional mix means a combination of different types of marketing communications to promote your product or service. It includes direct marketing, advertising, sales promotion, sponsorship, and more. . However, not all of them will be effective in B2B marketing. Account-Based Marketing. Content Marketing.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52