Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Budget Programs 107

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 107

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. Image credit: Twitter Here’s how Sprout Social is doing it. How do you know your tactics are working?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

JANUARY 21, 2022

With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. And content that’s designed for a specific platform will perform better than content that’s generic. How are their audiences engaging with their content?

Social Media 320

Social Media Organization Media B2B 320

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

OCTOBER 12, 2016

You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions.

Twitter 96

Twitter Effectiveness Demographics Stats 96

Webbiquity

JUNE 13, 2023

It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content. Make sure you collect and analyze relevant data accurately.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use. Each social media has a dominant audience.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper! Share it Everywhere.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Understanding the demographics and strengths of each platform is crucial in targeting your efforts effectively. Hashtags play a crucial role in increasing your content’s reach.

Social Media 65

Social Media Media Blogger Demographics 65

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward. Educate your wider team Industry demographics won’t shift overnight.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

AUGUST 11, 2020

As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. This increases the impact ads have on audiences.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Relevant: Ensure that your goal is aligned with your overall marketing and business objectives.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Stevens & Tate

JANUARY 24, 2023

This is because there are hundreds of different social channels out there, all of which cater to different demographics. They will engage with your content by sharing, liking, and commenting on it, thereby exposing followers in their personal social circles to your brand. This can translate to repeat sales from the same followers.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Consumers use all of them to meet their needs for connection and consumption.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. No matter what brought you here, it’s time to expand.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches.

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. Once you have a clear understanding of the demographic you’re interested in, it’s time to do some research and find their favorite social channels.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Content Standard

FEBRUARY 6, 2015

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. From there, determine your audience’s appropriate age and other relevant factors. Subscribe to the Content Standard Newsletter. Internal Mandates. Where Will You Reach Your Audience?

Demographics 40

Demographics Keywords Outreach Facebook 40

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs. Progress wouldn’t be possible.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. This is where understanding your target audience is so important.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Keep the user experience consistent beginning with your ad copy, to the landing page copy to the content offering you include on your landing page.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Launch Marketing

SEPTEMBER 18, 2019

Content marketing—everyone’s doing it. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. Understanding the importance of content marketing and how it can impact your business is only the beginning.

B2B Marketing 90

B2B Marketing Content Marketing Planning B2B 90

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Have some older, but still relevant pins?

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

illumin

OCTOBER 25, 2023

By building a social strategy that is flexible and allows for quick adoption of new content, marketers open themselves up to the power of online trends. Trends circulate quickly online, allowing your content to spread far and wide, taking full advantage of algorithms and popular hashtags.

Social Media 52

Social Media Trends Media Demographics 52

Top Rank Marketing

SEPTEMBER 1, 2023

social media users will use Meta’s Instagram platform during 2023, while a whopping 98 percent of creators have said that they will use Instagram, topping the list of sponsored content posting destinations, ahead of TikTok, Facebook, YouTube, and other platforms, according to newly-published survey results. The Conversation U.S.

Paid Content 109

Paid Content B2B Marketing B2B Planning 109