Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Investment in a content management system and campaign management tools were a close second and third. The Shift Toward Account-Based Marketing.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

Engagio

MAY 19, 2021

Stephanie Losee runs content globally for Autodesk’s ABM program and has a robust background in communications and editorial strategy. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Learn about Demandbase One and how we’re bringing it all together.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Content4Demand

JUNE 16, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Succeed with B2B Influencer Content. You may already have perused our recently published e-book, Maximizing ABM Success , packed with quick tips and useful videos from influencers. Activating ABM Success. Simplify ABM.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Marketing Insider Group

AUGUST 3, 2020

The fundamental idea behind ABM is to treat each customer as an individual by targeting him or her with content and experiences that are relevant to their preferences and priorities. Content needs to be based on experiences of salespeople and speak to leads throughout their individual journey, in order to nudge them towards conversion.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

TrustRadius Marketing

OCTOBER 3, 2022

Very few companies provide this type of intent data, and most are publishers. However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

NetLine

JULY 1, 2021

Content Marketers, especially, love using this quote as a jumping-off point. So yes, this is another piece using this quote as a way to introduce content amplification. What is Content Syndication? Content Syndication is the republishing of content on one or more websites in an effort to reach a larger audience. .

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. A New Home for Valuable Content.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Content Standard

DECEMBER 4, 2015

Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace. Because their content is competing with 3.5 What Brands Are Up Against. Proactive Solutions.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace. Because their content is competing with 3.5 What Brands Are Up Against. Proactive Solutions.

Allocation 40

Allocation DemandBase Budget Programs Content 40

TrustRadius Marketing

OCTOBER 3, 2022

This data can be obtained through multiple sources, including first-party intent data collected directly by a publisher from their website. Personalize content campaigns. Like the customer journey, entire content campaigns can be personalized to fit the needs of various intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

MAY 14, 2019

Earlier this spring, Demandbase published a complete, book-level guide to ABM. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. There’s a lot of content about ABM out there. Demandbase has been around since the beginning of the ABM movement.

Account Based Marketing 69

Account Based Marketing ABM DemandBase Budget Programs 69

Engagio

SEPTEMBER 28, 2021

Research key business priorities and publish detailed account dossiers integrated with Sales account plans. Personalized content: Create customized marketing content, value propositions, and messaging. Build out the buyer’s organization chart to ascertain the contacts you know and where you need to build relationships.

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

DemandBase

APRIL 2, 2020

Last week, our CMO Peter Isaacson published a 7 tips blog post to help B2B marketers think through how to adjust to the new reality—no live events to help drive pipeline, budget freezes or cuts, and general uncertainty in the marketplace. The post 5 Marketing Pivots We Can Only Admire appeared first on Account-Based Marketing – Demandbase.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Hubspot

DECEMBER 23, 2022

To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. It is easy to filter on specific events like viewing our website/content, their interests, and other attributes that we look to go after for specific campaigns. Demandbase. Image Source. Contact data. Pricing: Available upon request.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

DemandBase

OCTOBER 2, 2018

SiriusDecisions recently published the “ Top Five Things CMOs Must Have on Their Radar for 2019 Planning ”. At Demandbase, field marketing plays a critical part of our account-based marketing strategy with a clearly articulated role: Own 1:1 and 1:Few ABM Strategies. direct, indirect, ABM, post-sale customer engagement).

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

TrustRadius Marketing

OCTOBER 3, 2022

Second party-intent data is acquired by partnering with another business (usually a publisher) that monetizes its own first-party data. In-market buyers use TrustRadius to read in-depth, long-form content tailored to possible solutions, and brands can use insights from this behavior to help make predictions about purchase intent.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Customer Experience Matrix

OCTOBER 15, 2015

This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

TrustRadius Marketing

OCTOBER 3, 2022

This data comes from users who interact with content directly from a brand, making it meaningful for forming a clear view of the audience’s intentions. . Second-party intent data can be as simple as a publisher collecting first-party data and sharing it with other organizations. . There are many benefits to first-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Content Standard

JANUARY 21, 2015

While brand investment is increasing, there is still skepticism on the true value of content marketing. Being a content marketer in the enterprise software industry is no easy task. Over the next month, we’ll publish our East Coast edition. Want to spearhead content innovation at your company?

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Heinz Marketing

JULY 2, 2018

We’ve had some great guests and have a line up of awesome content and special guests into the rest of the year. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? Peter: Sure.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

SmartBug Media

JUNE 24, 2020

Using this information, you can design your ads to feature content that is made specifically to engage Instagram’s user base and connect on a deeper level. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase. This blog was originally published in July 2017 and has been updated since.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Rev

MAY 21, 2018

Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. First, not all content within a topic has predictive value. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . Problem #3a: No Intention.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Strategic-IC

DECEMBER 22, 2017

Here are 10 ABM posts we published in 2017 to kick start your year. You may already be familiar with using Facebook as a channel for targeted, paid content promotion and lead generation. ABM can be complex - knowing how to align sales and marketing, select target accounts, deliver the right content, and more, isn’t always easy.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Content & Experience. Content and experience are two of the most important words in a modern marketer’s lexicon. Gartner Research. MarTech’s Growth Has Been Explosive.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Another flavor of Sales Enablement is around content and providing sales access to marketing content that can be sent directly to prospects and customers. Then, start following them and reading their content.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

DemandBase

JUNE 9, 2020

Demandbase is an ABM Platform leader, again. Forrester first published a New Wave on ABM Platforms back in 2018, officially bringing the Account-Based Marketing category to the mainstream. Customers are quoted as saying, “Site optimization, which recommends content, has been a game-changer. We’ve seen a 2.3x

DemandBase 69

DemandBase Account Based Marketing ABM Forrester 69

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. The target audiences can also be further refined based on local SEO trends.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85