DemandBase
MARCH 17, 2020
This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. Demandbase Data Stream.
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.
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Engagio
NOVEMBER 16, 2023
Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.
Engagio
OCTOBER 14, 2021
When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Serving the right accounts the right content. Serving the right accounts the right content at the right time. Jennifer tells us how Demandbase can help you find the narrative.
DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
Engagio
MAY 31, 2023
By prioritizing branding and shifting their marketing spend, they achieved profitability and better ROI — today 90% of the traffic to its platform arrives directly, unaided by search advertising. Prioritize personalization: In a world saturated with generic content, personalized experiences stand out.
DemandBase
MARCH 10, 2020
As B2B marketers, we spend a lot of time and money driving visitors to our websites. We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Start Simply.
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