Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Recommended.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. Product Marketing Content. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Entries are commonly displayed in reverse-chronological order.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. Third-party modules may be added (eg KNotes weblog).

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " But how can one pull off that kind of growth -- especially with a limited budget and resources?

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Make your style guidelines easy to scan, read, and present.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Webbiquity

SEPTEMBER 30, 2010

Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation.

Social Media 100

Social Media Media Guidelines Digg 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. Check out Themeleon or Pixelgirl Presents for ideas.” Twitterers collectively post a billion tweets every three days.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Your use of social really becomes more of a content marketing play than a social marketing play. Ike : Link to the Social Pros Wiki at the end.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

AUGUST 5, 2016

How do current customers feel about it? The idea is that when you work backwards and start with the press release, it's easier to put yourself in the customer's shoes. It can (and should) change as you share your messaging with internal folks and customers. The product marketer's job is to understand the market. The value prop.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. You think you know what is important to customers. What I’m about. I hadn’t even talked to her on the phone.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

chiefmartech

SEPTEMBER 29, 2019

An ABM tiger team experimenting with a publisher’s buyer intent service. A sales enablement team using an interactive content tool to create assessments. With a CDP, it can mean linking new data sets to master customer records, but not overwriting core fields (at least not without an explicit review and approval process).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Buzz Marketing for Technology

JUNE 27, 2008

At the conference I attended on Distance Learning last week, one of the presenters spoke of being "blown away" at some of the feedback she had asked for. The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more".

Work Management 100

Work Management Wiki Marketing Management Training 100

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Unbounce

OCTOBER 1, 2018

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Creating a model like this requires stepping back and asking, “how do we get customers?” Sing your praises when you get big wins.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Buzz Marketing for Technology

JUNE 27, 2008

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100