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New Secrets of the CPA Referral

Hinge Marketing

We recently released the 2018 High Growth Study: Accounting and Financial Services Edition , and it confirms what we had been hearing from our clients: a perfect storm of market conditions is hammering the industry and making it difficult to grow. So how do high-growth firms go about creating CPA referrals? A New Way to Get Referrals.

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The Future of CPA Marketing

Hinge Marketing

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What are these changes, and how can firms advance their marketing practices to get ahead? For a while, this was enough. Focus to Grow.

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The Top Mobile Marketing Analytics Metrics to Set Goals For

Digilant

Multimedia-based posts today can determine a marketing campaign’s bottom line. Mobile marketing analytics is never an easy task, especially when digital trends change constantly. The most effective digital marketing campaigns utilize mobile apps to inspire, convert and empower their audiences. Metric One: App Store Ranking.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

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How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. But here are the 2 most important ones.

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Does the persona imagined at that marketing meeting match the results that you see? What is A/B Testing?