Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

JUNE 13, 2023

A new consumer may try out your product at first on an impulse buy. These include: Convenience Customer expectations Memorable buying journey Rewards Social impact Personalization aligns all of these factors with? The app offers personalized workout routines and the Nike Plus reward program access. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Automated marketing is a system for targeting leads and customers with pre-programmed messages. You could start by buying lead lists and sending automated marketing messages with generic templates.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. As such, avoid the temptation to inflict a barrage of promotional content about your solution.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Tony Zambito

MAY 17, 2021

ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. ABM has been a content-driven program found highly desirable for B2B marketing departments. We need to get more content in front of our target accounts. A mindset on what is good for the buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? She looked at the current program metrics to determine which messaging worked and which didn’t. Design reengagement campaigns.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ANNUITAS

AUGUST 21, 2023

We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases. DX covers the journeys and interactions that CX misses.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Consumption of content is both on-line and off-line, so we need to take that into account. You miss 100 percent of the shots you never take” is one lesson.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

MARCH 18, 2024

And among such tools, what could be more powerful than one that tells you who is ready to buy? These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Of course, neither of these is in great supply in this environment.

Intent Data 116

Intent Data Intent B2B Peer-to-peer 116

Oktopost

JANUARY 25, 2024

The Forrester social operations model outlines five stages – prepare, listen, plan, engage, and measure – supported by foundational elements of business strategy, guiding effective social program management and measurement. Read on to discover our top five takeaways from the webinar.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. Chloe even reveals her favorite tech tools to streamline the process.

Tips 118

Tips Work Management Youtube Social Media 118

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. After the event, what happened to all that content?

Lead Scoring 128

Lead Scoring Lead Ranking Top of Funnel Budget Programs 128

Martech

OCTOBER 4, 2023

Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. Traditional vs. omnichannel loyalty programs Conventional loyalty programs typically rely on points accumulation for discounts or gifts. In the past, customer loyalty was earned with a friendly smile at the corner store.

Loyalty 117

Loyalty Touchpoints Mobile Marketing Interactive Marketing 117

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations. The problem isn’t so much that reactivation programs don’t work.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. The idea is that marketing content that mirrors games is better at engaging visitors. Gamification marketing, are you doing it? Visitors have fun interacting with their favorite brands.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Martech

APRIL 17, 2024

Use customer data to inform email programs. The unified platform is the “all in one” model, which provides all of the platforms you use in your marketing programs, with your data theoretically accessible and easily across all platforms. The answer is, sadly, not much. Call on vendor and tech partners to help us succeed.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Industrial buying behavior has changed dramatically with the rise of countless online platforms in recent decades. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

Case Studies 94

Case Studies Case Study Studies Buy 94

B2BMarketing.net

APRIL 26, 2024

In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. This shift in focus calls for a re-evaluation of marketing strategies and a realignment of priorities. Perhaps the clue is in the terms ‘precision’ and ‘scale.’

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Salesforce Marketing Cloud

NOVEMBER 29, 2023

They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Martech

JUNE 7, 2023

Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? In today’s challenging economic environment, your program has to work better than ever. It’s time to build a proactive and targeted program, and it will require some work. Get MarTech!

Account Based Marketing 104

Account Based Marketing ABM Ad Building Work Management 104

Engagio

SEPTEMBER 29, 2023

The 411 of Lead Nurturing: A Mini-Primer Lead nurturing is about building and reinforcing relationships with potential buyers at every stage of the buying journey. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

OCTOBER 16, 2023

It must be a substantial part of every email marketing program. So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. How do you get them to buy, not once, but many times over? However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit.

Loyalty 104

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 104

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. Tip 4: Curate content and create copy. Tip 8: Secure executive buy-in. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And content is the key to reaching them.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

APRIL 22, 2024

Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency. Of course, the process will take time and effort compared to buying leads.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Martech

FEBRUARY 21, 2023

People really need to know who you are and you need to be part of the conversation in order for any of your downstream programs to really thrive.” Content that faces accounts in this region should also show awareness of the market in order to create a personal touch. When you engage your ideal customer, they should know about you. “In

Account Based Marketing 117

Account Based Marketing ABM B2B Marketing Practices 117