Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 280

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

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Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways.

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Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership.

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Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 311

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

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Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. Content Marketing Institute. xiQ Helps You Tell Your Story.

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Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

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Enterprise Management B2B B2B Thought Leadership SMB 223

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Dell Perspectives launched in 2017 to showcase the company’s thought leadership and attract the attention of business leaders across the globe. Immediately, the content was a hit.

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Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. It splits the expectations of creators from the understanding of marketing leadership, setting on one side style, purpose, and narrative, while on the other sits marketing needs, goals, and measures.

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Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021.

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Planning Trends Advertising Agencies Paid Search Agency 362

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Emotional connections are vital for any piece of content. A marketing department needs the right people.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. Content Marketing Institute. xiQ Helps You Tell Your Story.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. In fact, The Forecast is the fastest-growing content marketing platform I have ever worked on. How could we ever break through?

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Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 321

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

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Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 28, 2022

That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? The Content Marketing Imperative. The main point: The world has changed, most marketing stinks, and as marketers, we need to create content that attracts and converts new buyers based on helpful information.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 311

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Contents 1. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. We love this chart! I use it in three different presentations.

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Webbiquity

DECEMBER 6, 2022

The Biggest Challenge in B2B Social Media Marketing. While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. According to the the study, only 55% of B2B marketers are creating blog content.

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Social Media Allocation Social Marketing B2B Marketing 238

nDash

JANUARY 4, 2022

Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. Ling Wong is incredible at developing big-picture stories to enhance thought leadership, brand positioning, and audience relationships. Andrea Carrero.

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Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Creativity Content Marketing Enterprise Management Content 167

Marketing Insider Group

DECEMBER 16, 2019

And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The answer is that the Marines view leadership as more of a responsibility than a rank. Quick Takeaways.

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Storytelling Thought Leadership Lead Scoring Lead Ranking 215

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! Aside from this article and the event cancelation one, we’ve kept our regularly scheduled content running. Creating thought leadership.

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Planning Paid Search Agency Thought Leadership Storytelling 342

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Content pillars are the core themes of your brand.

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Ad Building Brand Identity Branding Content Marketing 142

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. B2B buyers want personalized, relevant content.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Well I know there is more value to effective storytelling over hard selling and cold calling. What does this mean for marketers and businesses?

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Storytelling Examples Best Practices B2B Thought Leadership 100

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Contents 1. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

SEPTEMBER 9, 2020

Content Marketing for Improved B2B Marketing Metrics Results. Instead of just putting a client’s name in an email’s subject line, there should be content in every touchpoint of a buyer’s journey personalized by use and audience. Contact us if you need help building your website.

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Cost per Lead ROMI CPL Churn Rate 255

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. How to Create Irresistibly Shareable Content. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming.

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B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Thought leadership. Portfolio thread.

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Paid Search Agency Content Marketing Planning Thought Leadership 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Marketing Insider Group

NOVEMBER 16, 2021

In that spirit, here are my “Top 10 Insanely Great” Ah Hah Moments from the 2021 ITSMA Marketing Vision Virtual Conference, with inspiration from David Letterman’s classic “Top Ten” lists: ABM is the new Black — or is it the new Pink? The Thought Leadership Journey is Here to Stay. Thought Leadership!

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Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227