Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. Why, that would be content marketing masters GE. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. However, predicting what will “go viral” is not a straightforward task due to its inherently unpredictable nature. Monitoring omnichannel referrers Parse.ly

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

SendGrid

JUNE 20, 2023

Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. Do you try to create a viral post on social media or start a weekly blog?

Small Business Marketing 81

Small Business Marketing Tips Content Marketing Viral Marketing 81

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Create entry options for social media platforms. Easily integrates with popular marketing platforms. Key Features. Fraud protection.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. So far, it seems to have worked out.

Social Media 133

Social Media Work Management Marketing Management Media 133

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Content Marketing for Generation Z ].

Social Media 110

Social Media Generation Media Transparency 110

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

Social Media 161

Social Media Media Viral Marketing Skype 161

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 129

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 129

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. There’s an estimated 4.9

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Brandpoint

NOVEMBER 15, 2021

Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. ’ When placing the symbol in front of a word (or series of words) on a social media post, it will turn that word into a metadata tag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Contact us. Contact us.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

Social Media 96

Social Media Social Marketing Media Planning 96

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. Here’s why you still need infographics in your content marketing. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Roketto

JUNE 5, 2020

What makes a good content marketing strategy? A hilarious ad on social media that hopefully goes viral? Is it a great idea for a webinar? Some solid blog post topics?

Planning 83

Planning Webinar Metrics Marketing & Strategy Marketing Strategy 83

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. What is a Content Strategy? Every brand produces content in some form or fashion.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it.

Social Media 135

Social Media Media Skype Lead Ranking 135

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. Interesting that the experiments Prof.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200