Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Let’s talk!

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Kapost

SEPTEMBER 8, 2017

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog.

Keywords 118

Keywords Research Long Tail Marketing Content 118

The Lead Agency

JUNE 20, 2019

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. How do I Find Long Tail Keywords? Tip 3: Consider using long tail keywords.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

OCTOBER 21, 2022

Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Here’s a look at the essential rules that SEO copywriting must follow for true success: Write Readable Content. Top Rules Every Copywriter Should Follow. Pick the Correct Keywords.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. That’s where keyword research comes in. Sample review: “Use Ubersuggest to help with your keyword research.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Brightedge

JANUARY 25, 2021

To create a strategic and data-backed content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search volume of those target keywords to determine the peak traffic months of those keywords, when those topics are most in demand.

Keywords 64

Keywords Long Tail Marketing Research Content 64

Tiecas

MARCH 2, 2024

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. It requires constant listening, research, and nimbleness.

Keywords 118

Keywords Intent Buy SEO 118

Marketing Insider Group

JULY 3, 2023

You can use that intel to help you build a content calendar for the year. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Image Source 2. Image Source 3.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. The digital era has led to changes in the way brands market their products and services. The research they conduct leaves behind “digital footprints” or touch points (intent data).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

APRIL 1, 2020

Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Top Rank Marketing

OCTOBER 30, 2023

Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. They are valuable for targeting niche audiences.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent. I had a list of keywords that perfectly matched the content strategy we were aiming for. Don’t ignore long-tail keywords (longer, more specific phrases).

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. B2B Marketing Research Tool #2: SpyFu.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

DivvyHQ

MAY 17, 2018

And a Juniper Research report predicted that 55 percent of all households will own a smart speaker by 2022. The report also states that marketers’ spending on voice-activated assistants is likely to reach approximately $19 billion over the next four years. SEO also plays a role in voice-activated content marketing.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Source ] So, what does this mean for B2B industrial marketers? Trend 2: Video’s Dominance Video is no longer optional for industrial marketers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

OCTOBER 25, 2016

While creating content for bottom-of-funnel buyers is important (and likely more promising to convert), this does not mean that other phases should be overlooked. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content? keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Zoominfo

MARCH 17, 2021

To solve the particular problem, you should conduct keyword research. However, for more competitive keywords, you should opt for less competitive long-tail phrases. Embrace Keyword Rankings. One of the main aspects of SEO is figuring out how your audience will find you online. copper baking pans,” or “data privacy software”).

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sharpspring

AUGUST 10, 2021

You minimize the risk of accidentally serving awareness-stage content to users who are already prepared to make a decision. Both approaches are SEO-heavy and will rely on robust content marketing automation , but with intent-based marketing you can focus on creating your sales and marketing efforts on specific goals.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Top Rank Marketing

FEBRUARY 5, 2024

Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance. Content quality Basic: Shallow coverage and a focus on robots A basic SEO content strategy emphasizes quantity over quality. Both technically true!

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In the above example, I’ve searched Google for “digital content marketing.”

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Tom and Jerry.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111