Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

ClearVoice

JULY 27, 2023

That’s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels. We want to help connect you with vetted clients who value improving the quality of the content we all consume every day. ClearVoice = Better Content, Faster = Your Message Is Always On.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Marketing Insider Group

JANUARY 26, 2021

Do your best to prioritize marketing tactics based on an unbiased review of their performance each quarter. Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t.

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? If you are not converting names to prospects, you should probably test subject lines, or content offers.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

The potential customers might research for those products on Facebook or Twitter & if they don’t find any information there, they might cease to research & the marketers might lose a very good chance of optimizing their revenue by converting these customers.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

ClickZ

FEBRUARY 24, 2020

After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 104

ROMI Paid Search Agency Opt-out Ad Frequency 104

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Marketers can benefit from both free as well as paid content syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 158

Social Media Media Paid Content Work Management 158

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On content marketing: 1. Content Marketing Institute, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 6, 2019

The value for modern businesses lies in providing real-time and actionable information to everyone in their organizations, from front-line employees all the way up to the CEO.” Highly personalized users’ experiences can be delivered if the marketers are informed of the latest B2B trends.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 28, 2019

As audiences prefer human interactions over online interaction, event marketing helps a brand in optimizing their sales revenues & also allows them to establish stronger brand resonance. Live events are an excellent platform for marketers to brainstorm & share their unique insights & wealth of information amongst each other.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual. Brains are more receptive when it comes to receiving, commiserating with & digesting pieces of content in the form of stories. Visual Storytelling Assistances B2B Marketers.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Navigate the Channel

JUNE 7, 2023

Even though some consider traffic a vanity metric, it’s a core reason why B2B marketers use content marketing. It remains a top metric to evaluate content performance, according to SEMrush. # 7 57% of B2B buyers identified webinars as the top format for gathering information.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. One of the components of  inbound marketing. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. One of the components of  inbound marketing. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision. Engage in Video Content Marketing : According to Outbrain, 87% of online marketers use video content.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49