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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Often written informally or in conversational style, it’s usually intended to be informative. One of the components of  inbound marketing. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Often written informally or in conversational style, it’s usually intended to be informative. One of the components of  inbound marketing. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO.