Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our first party research provides timely insights into the main obstacles faced by today’s in-market tech buyers. In Q2 of 2021, marketers spent 49.9% Final Thoughts.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

MARCH 10, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. It was bad.

Best Practices 161

Best Practices Social Media Work Management Planning 161

Biznology

MAY 1, 2018

Social Media Monitoring. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. It was bad.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Digilant

DECEMBER 10, 2020

At Digilant, we’re a full service marketing agency that offers a complete range of creative services that are built to both engage and inspire your audiences. We’re experts in media planning and strategy, creative development, and analytics oversight. Media Planning & Strategy. Email marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

NOVEMBER 16, 2018

Last month, Jay Baer presented a fantastic webinar with our friends at ICUC.social on how to effectively manage social media during this most wonderful time of the year. Shore up your social media plan by taking these five steps before the holidays descend on us in full force. Here is a recap of the best tips from Jay and ICUC.

Social Media 150

Social Media Marketing Management Media Planning 150

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. This was not only fun for prospects, but memorable and even informative.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

B2B Marketing Traction

MAY 25, 2012

How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Create a Strategic Social Media Plan.

Social Media 100

Social Media Media Planning Media Plans 100

ANNUITAS

JUNE 11, 2015

Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. Content marketing, email nurturing, etc., Maybe you’ve got a great social media plan, but are your buyers even using Twitter?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Valasys

MAY 6, 2021

As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue. Furthermore, virtual marketing is popular among all age groups and equally among millennials, and Gen-Z, teenagers, young and old. Content Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Biznology

SEPTEMBER 5, 2014

An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. The problem with many quantitative marketing metrics is that they tell us frequencies and levels but do not get into the reasons why.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

NuSpark Consulting

JULY 4, 2011

Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

KEO Marketing

JUNE 25, 2015

B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. According to the Content Marketing Institute, 62% of B2B marketers say they use LinkedIn and feel confident that it is effective. And that investment seems to be paying off.

Linkedin 48

Linkedin B2B Marketing Planning B2B 48

NuSpark Consulting

JULY 4, 2011

Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Parse.ly

SEPTEMBER 10, 2021

” “The thing is, when we think about content marketing and content strategy, I’d like to have you start to think about an audience journey. ” “Media companies are changing too, and becoming much more like agencies. BuzzFeed’s a media company, its where you got your cat videos. .

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Brightedge

MAY 16, 2021

He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. This book has dozens of useful insights for how to produce really good writing content.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Stevens & Tate

MARCH 4, 2019

Specifically, Gartlan’s presentation will discuss how to utilize his innovative and informative strategies to guide our attendees to Marketing success. You’ve Launched a New Website – Now What?” Both presentations will cover strategies key to this process.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Features Planning 40

Oktopost

FEBRUARY 23, 2021

With this information, you’ll be able to grow your audience and elicit deeper engagement. Why You Should Audit Your Social Media. Most companies know that they need to be on social media — that’s where their audience is. To gather that data, locate and open up all of your social media profiles.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. This was not only fun for prospects, but memorable and even informative.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SnapApp

NOVEMBER 19, 2015

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” What’s the use of spending your time and budget on developing amazing content without delivering a stellar follow-through? Make sure your content spreads like wildfire with a strong social media plan.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Parse.ly

SEPTEMBER 10, 2021

” “The thing is, when we think about content marketing and content strategy, I’d like to have you start to think about an audience journey. ” “Media companies are changing too, and becoming much more like agencies. BuzzFeed’s a media company, its where you got your cat videos. .

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Extending your content’s reach is a perfect way to maximize your efforts and reach more prospects. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. So, decide who goes based on two factors: who will get the most out of the information provided at the conference and who will be the most beneficial in terms of your goals.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

ClickZ

JULY 7, 2022

Playbooks for influencer & social media (TikTok) success. To feed this information through, and to create a consistent plan for our teams, we built two playbooks, one for social media and one for influencer marketing. Together, they cover all social media marketing strategy.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. With the average cost-per-lead substantially lower for inbound marketing.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

accelerate agency

FEBRUARY 17, 2023

A marketing plan for a software company helps you gain a clearer picture and a deeper understanding of your target audience, and shows you the best ways to connect with them. Where do they typically look for information? SaaS marketing strategies and plans both start with an executive summary, but after that they diverge.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

A marketing plan for a software company helps you gain a clearer picture and a deeper understanding of your target audience, and shows you the best ways to connect with them. Where do they typically look for information? SaaS marketing strategies and plans both start with an executive summary, but after that they diverge.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

A marketing plan for a software company helps you gain a clearer picture and a deeper understanding of your target audience, and shows you the best ways to connect with them. Where do they typically look for information? SaaS marketing strategies and plans both start with an executive summary, but after that they diverge.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Scoop.it

APRIL 20, 2023

Content marketing can pay off for years to come. Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips!

Planning 83

Planning Marketing Plans Enterprise Management Work Management 83