Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report.

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Tips Business Digg Marketing Proposals 100

Writing on the Web

JUNE 30, 2011

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. How to Start a Blog Serial Writing Project.

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Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Post on Google Buzz.

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Business Blogging Business Digg Storytelling 100

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Writing on the web deprives us of a lot of the cues for meaning. Related posts: Top 10 Tips for Creative Blog Writing.

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Writing on the Web

JUNE 20, 2011

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. Here are 5 tips for being more creative and productive with your writing tasks. Write first before you open email or your list of things to do.

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Tips Digg Buzz Creativity 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? How to Write Like You Talk.

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Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I just started making a list of main points and then writing out a couple of sentences on each item.

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Writing on the Web

JULY 22, 2010

What creative writing tips would you offer to budding writers? I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction.

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Creativity Tips Ning Digg 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

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Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms.

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Video Marketing Content Marketing Digg Content 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

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Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. What’s your favorite writing tip?

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Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate.

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Content Marketing Digg Tips Content 100

Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

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Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. This applies to holidays as well.

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KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Step 1: Write It Down. There is no escaping it. But guess what?

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Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

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Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Mental Skills Make Better Content Writers.

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Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

On the other hand, they usually don’t like writing. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions.

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Practices Content Marketing Digg Content 100

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web. Share this on Bebo.

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Ning Content Marketing Digg Business 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. What do you think?

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Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Writing Better Articles: 10 Steps. Tweet This!

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Tips Content Marketing Autoresponders Digg 100

Writing on the Web

OCTOBER 13, 2010

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? This is what you need to do whenever you write any content designed to market your products and services. I hope this is useful to you and you can see how to apply this to your own blog writing and content marketing.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Your online content should be no different. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Writing Web Content: 5 Simple Steps for Results.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 17, 2010

Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. What can we learn from this for content marketing and blog writing? And publicize.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Most of us are intimidated when it comes to having to write something personal and public. One door closes and another one opens.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 8, 2010

(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.

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Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. 4 Keys to Creating Compelling Content.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Smart marketing or manipulative? Related posts: Content Marketing Tips: Seth Godin on Tim Burton. A lot, apparently.

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Tips Content Marketing Trigger Marketing Content 100