Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? It is advertising for the modern internet.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The Content Marketer Sorting Hat — Which house are you?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. .” Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. What’s the Deal with Paid Content? But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. YouTube ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. YouTube, on the other hand, is like the hotel.

Youtube 91

Youtube Ad Building Loyalty Communities 91

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Where’s Your Ideal Customer? Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. It’s also a problem for us marketers.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? ” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Marketing Insider Group

SEPTEMBER 16, 2020

Think of how short bites of content best fit into your brand’s broader content marketing strategy. . Should you create fresh content just for Stories, or repurpose content from other platforms? Let your personality shine a bit and open yourself up. Promote Other Content Marketing Assets.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The Beginner’s Guide to YouTube for B2B Marketing. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. So, does that mean content marketing is dead?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Contently

FEBRUARY 22, 2023

Run contests that encourage customers to create short videos. But tech giants like Google (Google I/O), Microsoft (Microsoft Build), IBM (IBM Think), and Apple (WWDC) have continued to stream their conferences because they’ve experienced firsthand how live streaming can increase a conference’s reach beyond in-person boundaries.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Automated emails: Mailchimp. Cost: Free.

Automation 98

Automation Marketing Automation Services Work Management Marketing Analytics Tools 98

Martech

AUGUST 9, 2023

They’re different from influencers, who are trying to build a personal brand based on their personality and lifestyle. Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea.

Advertising Agencies 86

Advertising Agencies Best Practices Paid Search Agency Youtube 86

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. They’re doing YouTube shorts.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Content marketing is the new brochure.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. In the report, HubSpot encourages marketers to consider investing in Facebook, Instagram, YouTube, and TikTok in 2024, since these platforms had the strongest ROI.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. Demand-side platforms.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. editing and publishing) elements. . script writing), production (e.g., Data and Analytics.

Planning 121

Planning Webinar Metrics Video Marketing Marketing & Strategy 121

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? How do I reach my target marketing in a crowded online space? What does an effective digital content marketing strategy look like in 2021?

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing Strategy 126