ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

Roketto

JANUARY 14, 2021

Content marketing can be a tough beast to tame. On one hand, the massive toolbox at every marketer’s disposal can be attractive and intriguing. So many different options to choose from. It’s almost like being a kid at a candy store.

Organization 149

Organization Content Marketing Service Content 149

MarketMuse

AUGUST 3, 2020

When it comes to marketing for professional services, ideas, expertise, and authority are the most valuable currency. Learn how to build a foundation for successful content strategy in professional services.

Marketing & Strategy 94

Marketing & Strategy Service Marketing Strategy Ad Building 94

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. But the web is far more than a digital shopping mall for professional services.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Industrial Marketing Today

FEBRUARY 8, 2016

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. This is only a content summary. This is only a content summary.

Service 60

Service Deliverability Content Marketing 60

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

FMG Suite

SEPTEMBER 27, 2019

Instead, it’s content marketing. When seeking to select a financial services provider, clients and prospects look for informed sources who take time to educate them on the topics they need to know about. Many advisors rely on content provided by their broker-dealer or a service like the FMG Suite content library.

Service 56

Service Content Marketing Ad brokers Content 56

Biznology

APRIL 4, 2014

Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service?

Service 80

Service Content Marketing Tools Inbound Marketing 80

Biznology

APRIL 4, 2014

Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service?

Service 80

Service Content Marketing Tools Inbound Marketing 80

Convince & Convert

MAY 10, 2011

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds.

Service 123

Service Content Marketing Content Class 123

Hubspot

FEBRUARY 23, 2018

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. Consider tapping your marketing department to fill those knowledge gaps. What if I told you the same alignment could benefit Marketing and Customer Success, too? A good place to start?

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. He explained the acquisition to be a win-win situation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Standard

SEPTEMBER 11, 2017

After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. It can help to break up the flow by visiting some of my more favorite content sites, but some days I just want something more exciting.

Interactive Marketing 52

Interactive Marketing Marketing Management Service Planning 52

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Marketing automation services are available to all.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Marketing automation services are available to all.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. But since they are a standardized service, they don’t do any editing or make suggestions.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. But the web is far more than a digital shopping mall for professional services.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Square 2 Marketing

FEBRUARY 11, 2022

It’s that collection of pages on your website where content and visitors go to die. You think it’s the right move to build these resources, but when visitors hit those pages, they find too much content organized in a way that makes it too hard to find anything. The resources section of your website sucks.

Resources 52

Resources Content Marketing Service Content 52

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. To do this, many are turning to engagement marketing, specifically deployed through content , to help them accelerate the buyer lifecycle and build trust.

Enterprise Management 48

Enterprise Management Trust Marketing Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Just 15% (each) is collected from either the vendor’s marketing department or the sales contacts. The Digital Marketing Service Provider. Discover and Explore.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Hinge Marketing

APRIL 23, 2014

As a professional services executive, you have a lot on your plate. Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. So, what is content marketing? Content marketing helps increase both.

Work Management 48

Work Management Marketing Management B2B Marketing Service 48

Top Rank Marketing

MARCH 11, 2024

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares. Needless to say, marketing has evolved. And with that evolution, navigating the various services available for B2B marketing has become increasingly complex.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131