Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 66

Consulting Work Management Ad Building Marketing Management 66

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. Add a doctor video to your consultation page.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 104

Social Media Consulting Media Work Management 104

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Free Consultations A rather canny way to start spreading the word about your new business is to offer free consultations to potential clients. Contributed post. Getting your message out there.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

Conductor

APRIL 1, 2021

Introducing Consulting By Conductor. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor. Consulting by Conductor offers bespoke projects to help you execute new campaigns and tackle strategic challenges –– from discovery to optimization to measurement.

Work Management 59

Work Management Consulting Marketing Management Organization 59

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. This raw style of video has seen success in some industries like marketing and consulting. Webinar snippets — Take the on-demand webinar video file you have and isolate 1-3 minute clips to be promoted on social media, web pages, email and more.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BenchmarkONE

JULY 4, 2019

Once established, a consulting business can give you a lot of creative and professional freedom. . Starting a consulting business, in theory, is quite easy. If you’ve got marketable skills in IT, marketing, design, career counseling, or just about any expertise that you can see demand for, you could start a consulting firm.

Consulting 86

Consulting Tips Ideal Customer Profiles Business 86

Heinz Marketing

MARCH 24, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Email Promotions.

Promotion 84

Promotion Banners Ad Exchange Opt-out 84

Liveintent

SEPTEMBER 21, 2020

adults surveyed by Morning Consult in late August said they were comfortable going to a shopping mall, and only 33% felt good about dining out. The post Promote safety protocols to attract wary customers back into stores appeared first on LiveIntent Blog. Only 28% of U.S.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

SEMrush

JULY 8, 2019

This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.

Promotion 85

Promotion Best Practices Content Consulting 85

Hubspot

MARCH 10, 2020

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally.

Promotion 98

Promotion Business Loyalty Hubspot 98

Hubspot

DECEMBER 27, 2019

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Let’s walk through fast tips to help you land more consulting clients. Ask for referrals.

Consulting 65

Consulting Tips Advertising Agencies Bundling 65

Jackie Walts

NOVEMBER 3, 2021

If you don’t have the right content or offers, create educational, promotional or timely content that will work. And fun fact – promoting a webinar or conference in your signature counts as a second offer, so don’t try to slip that in. So, which target is that is most likely to buy from you and make your company money?

Demand Generation 56

Demand Generation Consulting Demand Generation 56

NuSpark Consulting

SEPTEMBER 24, 2023

Outbound Drive leads by promoting your solutions and lead magnets to specific targets we obtain. Inbound Drive leads by promoting your solutions and lead magnets within content your targets read online. Learn more about the 3 Pillars of Lead Generation Search Engine Marketing Drive leads based on keyword intent. Learn more. Learn more.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Webbiquity

APRIL 30, 2024

But to go a level deeper, why not consult the (presumably) top expert in this area: ChatGPT itself? Promote your website: Utilize various marketing channels, such as social media, content promotion, and SEO strategies, to increase your website’s visibility and attract more visitors.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

Small Business Marketing 45

Small Business Marketing Consulting Work Management Marketing Management 45

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. So check out this report to see where you stack up against your Management Consulting peers. Video Transcription.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

ClickZ

AUGUST 27, 2020

30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

The Forward Observer

JANUARY 19, 2024

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants. And, interesting fact – he is a Little League baseball umpire!

Copywriting 148

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 148

Seismic

NOVEMBER 27, 2018

He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. 1 thing keeping folks at these top consulting from doing their jobs.

Consulting 40

Consulting Work Management Marketing Proposals Marketing Management 40

Hubspot

NOVEMBER 22, 2017

How to Be a Consultant in 9 Simple Steps. You might be ready to become a consultant, but it can be difficult to know where to start. You might be ready to become a consultant, but it can be difficult to know where to start. Here are nine steps to becoming a consultant. Finding a Consulting Niche. Consulting Goals.

Consulting 89

Consulting Work Management Marketing Management Lead Ranking 89

Seismic

APRIL 5, 2019

Like art, there’s not one stroke to success in consulting. How can you pull your consulting services apart? Consultant (now Seismic employee), Sam Theodosopoulos talks about his journey from Consulting to Sales Enablement. Today he provides background on how he made the shift from consulting to sales enablement.

Consulting 45

Consulting Work Management Marketing Proposals Marketing Management 45

Content Standard

NOVEMBER 20, 2018

As a consultant, I’ve noticed an odd dilemma emerge among my client companies. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Why would decision-makers agree to the value of owned content experiences and then balk at the suggestion of paying to promote them?

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Marketing Insider Group

SEPTEMBER 12, 2023

How to Use AI in Content Marketing Now, the real question is: How can you put AI into action when it comes to distribution and promotion? Personalized Promotion. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active. Perfect Timing.

Marketing AI 273

Marketing AI Distribution Content Marketing Content 273

Webbiquity

FEBRUARY 23, 2021

Many of the company’s consultants, and even its sales and marketing team are former CPAs and business analysts, people who have worked in the industry (including former clients) who are now looking to help drive more change in more companies. eCapital consultants help administrator think through those changes and do scenario planning.

Enterprise Management 321

Enterprise Management Work Management Marketing Management Budget Programs 321

Marketing Insider Group

NOVEMBER 19, 2013

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” ” They surveyed more than 3,000 B2B buyers, 70 marketers and 15 academics, thought leaders and consultants across 7 different B2B industries.

Promotion 100

Promotion Personalization Marketing & Strategy Differentiation 100

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. It keeps your content organized and easy to find, promoting a positive content experience for site visitors. And on every spoke page, include a link back to the hub.

Lead Ranking 264

Lead Ranking Content Lead Scoring Keywords 264

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

JANUARY 30, 2020

You can also ask influencers to promote limited-time offers of selected product lines. The Lime Tree Clinic partnered with influencer, Laurah, to promote 10% off deals on beauty treatments on their one-year anniversary in January 2020. Consider incorporating promoted posts into your social amplification strategy. Conclusion.

Marketing AI 234

Marketing AI Brand Identity Branding Advertising Agencies 234

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. 9. More thought leadership and less self-promotion.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. 9. More thought leadership and less self-promotion.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Exo B2B

JULY 2, 2019

Not the platforms but the way the content is broadcasted on the platforms, i.e. the POE … A well illustrated acronym defined in Chad Politt’s “Content Promotion Manifesto” The arch-known principle of paid-owned-earned content. This graph has a lot to say but strictly on social networks. What do they do then?

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. You need to share your offer, guarantee, promotion, etc. Develop a Cross-Promotional Marketing Strategy. Promote on Facebook or LinkedIn using targeted paid advertisements. to drive revenue from your event.

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344