Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. What templates worked the best to communicate with upper management or to convey tactical information?

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Heinz Marketing

JULY 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. By taking the time to sort through the mess, not only will you have a system to track content but can also: Gain insights on your distribution of topics and persona messaging. Content is king,” as said by tech royalty himself, Bill Gates. Get Auditing!

Top of Funnel 108

Top of Funnel Content Opt-out Opt-in 108

Contently

MAY 2, 2023

Whether it’s sales enablement, customer success, human resources, product, or the executive team, there’s always a need for content — and usually not enough resources to produce it at once. Ideation The ideation phase is the first step in any successful content marketing strategy. So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Tomorrow People

MAY 9, 2022

Having an intentional strategy can boost interest and productivity, as everyone is more likely to feel like they’re working towards one common goal: maximising the success of your external product launch event. Because of this, timing is a crucial part of your internal launch strategy. Conduct informal stakeholder research.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

NuSpark Consulting

FEBRUARY 25, 2012

Not having the time or resources to produce enough content. Producing enough relevant content targeted to specific audiences and personas. Lack of internal process and plan to implement a content marketing strategy. The eBook is filled with 38 templates and checklists to get your content marketing plan optimized properly.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The timeline between planning and executing an email strategy is brief.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Launch Marketing

JANUARY 13, 2021

Having a well-defined strategy and clear objectives for your business is crucial. The overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy. Build an effective digital marketing strategy with the insights in this Digital Marketing Guide.

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Ideal Customer Profiles Buyer Personas 71

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Playbooks, sales templates, CRM programs, and other things fall under this.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Parse.ly

JULY 21, 2022

Lattice’s HR and people management templates. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. These insights help shape readers’ customer experience strategies for the upcoming year. Lattice’s HR and people management templates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

SmartBug Media

NOVEMBER 7, 2019

Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork. Okay, so now that you have that context, are you ready to learn what you need to do to create your strategy and maximize success? Build customer personas.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. You may not have the resources for manual data cleanup, and you may not have the time to delay your campaign. A reliable B2B data provider can save you time and resources by providing accurate, verified data that easily maps to your CRM.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hubspot

MARCH 26, 2020

If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Apollo

MAY 30, 2019

The Apollo Academy | An actionable guide to an effective initial go-to-market strategy in 8.1 The below series of blog posts is a beginner to intermediate course providing a strategic framework of the steps required to build a successful initial go-to-market strategy. You have a limited amount of resources. 3| Positioning.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Effectiveness 40

Outgrow

SEPTEMBER 3, 2022

Strategy for Different Stages of a Funnel. To be one step ahead, you can also offer resources like a product recommendation quiz to the prospects to help them understand their choices better. To take your marketing strategy to the next level, categorize your customers and prospects into segments based on certain common characteristics.

Top of Funnel 52

Top of Funnel Software Outgrow Marketing Funnels 52

Hubspot

JULY 9, 2019

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. But what about considering the people who are working to sell your products every day? Set Goals and Quotas. Onboard and Train New Hires.

Work Management 82

Work Management Marketing Management Buyer Personas Paid Search Agency 82

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

AUGUST 30, 2021

There are tons of ready-to-use templates available to help you get started. Let’s dive into why content calendars are a valuable tool and look at some awesome templates you can start using right away. Using a content calendar template is a good way to start the process. A content calendar is your content strategy in action.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. Template #1 – Simple Monthly SEO Report Template from Backlinko.

Template 145

Template SEO Lead Scoring Lead Ranking 145

NuSpark Consulting

MAY 24, 2014

Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas. Adele Revella of the Buyer Persona Institute says feedback she hears about buyer personas often sounds like this: “ It’s almost like cheating, like getting the exam paper weeks before the final.

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Hubspot

DECEMBER 10, 2019

They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. This is why having an outreach strategy is critical. Create a persona map. Prioritize your personas. You successfully contacted a prospect and had a great consultation — congratulations!

Ideal Customer Profiles 71

Ideal Customer Profiles Outreach Lead Scoring Lead Ranking 71

Hubspot

MAY 13, 2014

But coming up with the actual topics that make for a highly targeted content strategy isn''t that easy. I''ll talk more about how you can use this template in a bit. Buyer Personas. Buyer personas are fictional, generalized representations of your ideal customers. You can always develop more personas later if needed.

Template 28

Template Top of Funnel Buyer Personas Personalization 28

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand (we'll get to branding later.)

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority. Your personas are not trophies sitting on a shelf to be admired. Study, adapt, and test to make your strategy as powerful and productive as possible.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Seismic

SEPTEMBER 3, 2019

Sales productivity means maximizing sales results while minimizing the resources expended, such as cost, effort, and time. In layman’s terms, it means maximizing sales results while minimizing resources expended, such as cost, time, and effort. As such, sales coaching should be a proactive, ongoing strategy.

Product 82

Product Marketing & Strategy Allocation Work Management 82

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. Performance-Based MDF Program Template (Checklist).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Marketing 261

SEPTEMBER 19, 2017

If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. It’s a marketing buzzwords that gets thrown around in marketing meetings, but there’s big truth to understanding your customers and crafting a MARKETING PERSONA. Be thorough and specific.

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

ClearVoice

AUGUST 10, 2020

And — real talk — if you’re on the content marketing and strategy side of things, it may seem as though there isn’t much opportunity to flex your creative muscles in the health care space. The strategy: start where you are. Using marketing funnels to create targeted health care content. Content for health and well being. Engagement.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Outgrow

MAY 16, 2023

Understand your audience, develop buyer personas, and map customer journeys 5. So in your experience, what are some common mistakes that businesses make with their content marketing or email marketing strategy? In practical terms, that means developing a buyer persona by profile and mapping their customer journey.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Hubspot

APRIL 23, 2018

The design and overall navigability of your website should correspond with what a person would come to the site to seek out, such as more information on a business-related topic, resources, product/pricing information, testimonials, etc. Does it give me all the resources relevant to this topic? Did this information leave me satisfied?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100