Marketing Insider Group

MARCH 24, 2011

In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&#

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NuSpark Consulting

JUNE 1, 2018

Your media plan should not only target prospects based on their market segments, but also across the devices they use. As such, your content needs to present a strong, trustworthy image that indicates you have the customer’s best interests at heart. How to Develop Effective Mid-Funnel Materials.

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NuSpark Consulting

JUNE 8, 2013

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Advertising Marketing Strategy Media Planning Tactical Services' Paid Search. Screaming Frog.

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NuSpark Consulting

JULY 2, 2010

In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Related posts.

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NuSpark Consulting

APRIL 20, 2011

Called @LeadGenChat, I’ll present discussions and guests covering a unique topic weekly that relates to marketing strategy/tactics and lead generation for b2b and b2c. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.

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Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Further, I suspect most people check email more frequently than they check Twitter throughout the day.

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Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

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Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] UNsettling Stratten has a knack for gaps.

Social Media 115

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Webbiquity

JULY 28, 2010

Later, he founded his own marketing technology consultancy. From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). There are a few questionable statements in the book.

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Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business. Im Jay Baer.

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Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Certainly, there is a benefit to creating content on a daily basis.

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Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

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Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

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Paid Search Agency PR Advertising Agencies Word of Mouth 111

NuSpark Consulting

MARCH 30, 2016

Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable.

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Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Social media statistics and reporting, without the hassle.

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Industrial Marketing Today

JULY 20, 2010

Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills. Achinta offers his industrial clients marketing for engineers by an engineer. {

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

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Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. I am referring to updating, maintaining and sometimes marketing their industrial websites.

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CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. Man: …… your awesome.

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Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

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Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Saw Zappos featured this wkend on tv. Great story!

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Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

AUGUST 10, 2010

It seems the secrets of SEO are known only to a few high-priced consultants. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. However, you can do it too with some help.

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Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

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Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

MAY 24, 2010

In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1. Social Media Participation Chart by Oversocialized 2. Social Media ROI by Intersection Consulting 3. Social Media Plan: Basic Guide by thefreshpeel 4.

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Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Mark, you're spot on! Im Jay Baer. How can I help you?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

link] Susan M Kuhn Very good distinctions between one-way media and social media. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. link] Susan M Kuhn Very good distinctions between one-way media and social media.

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Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. Im Jay Baer. How can I help you?

Social Media 115

Social Media Media Paid Search Agency PR 115

Hubspot

APRIL 12, 2012

LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections. You should also plan in advance what types of questions you want to ask and who in the company you want to meet.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Because I find that's a typical question for the small biz looking to get started.

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Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. Keep that great content coming!

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Paid Content Content Marketing Paid Search Agency Planning 124

NuSpark Consulting

NOVEMBER 16, 2011

It’s my pleasure to present the eBook. Bidding Strategy. Quality Score Management. Writing Effective Ads that Generate Leads. Landing Page and Conversion Optimization. Measurement and Analytics. Let’s start generating quality leads and positive ROI, and respond to the challenges as described above.

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Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. Im Jay Baer. How can I help you?

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. link] Top ?

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