Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Intent data : Determine which accounts are in-market for the products you sell. Forrester’s report emphasizes the increasing importance of this consultative approach.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Visiting specific product pages on your website. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Consultancy Services.

Work Management 102

Work Management Marketing Management Research Organization 102

Biznology

JANUARY 13, 2022

May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. It serves sales, marketing and product people. Forrester also operates related conferences on CX, data, tech and innovation.

Conference 197

Conference B2B Forrester Marketing Management 197

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Vision Edge Marketing

MAY 9, 2023

According to PwC , data-driven organizations can outperform their competitors by 6% in profitability and 5% in productivity. Leaders must also be able to act based on these insights to drive business growth and success. Outperforming competitors. Challenged to Derive Value from Your Data?

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. The pandemic delivered both disruption and opportunity.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Conductor

NOVEMBER 15, 2019

Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created. Forrester discovered a number of ways SEO and content teams are creating process efficiencies and saving serious time with Conductor.

SEO 40

SEO Product Forrester Paid Search Agency 40

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . Is there a product – prospect fit? . It is a consultation. What do you need next to grow? Exploratory.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” Thirty-four percent use email to collect customer insights that they use in other programs.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

InsightSquared

SEPTEMBER 5, 2018

We’re also hosting complimentary 30-minute best practice consultations all week at Dreamforce. These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue. To book a time to meet with us, click here.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. These are the messages you control and can include anything from daily engagement to huge product announcements. Put yourself in the shoes of your customers.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. Other obstacles include a lack of interest from customers (31 percent) and failure to offer anything outside of products and services (29 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

Zoominfo

MAY 8, 2020

Total addressable market (TAM) is the total available opportunity for your product or services. The total addressable market, also known as total available market, is a calculation that represents the overall revenue opportunity for a given set of products or services. What is Total Addressable Market?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

KoMarketing Associates

SEPTEMBER 26, 2018

Forrester Consulting and Adobe published the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”. About 50 percent use email to test and learn what products or promotions customers like the most.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Set up a quick consultation , and I’ll send you a free PDF version of my books.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. A consultant’s intervention proved lifesaving. Acme Inc.,

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent—while directly driving revenue.

Social Media 103

Social Media Work Management Marketing Management Media 103

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process.

Marketing Analytics Tools 78

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 78

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. Product teams have been finding customer feedback helpful as they refine their concepts.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Zoominfo

SEPTEMBER 24, 2021

“Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent, ” management consulting firm McKinsey & Company reported in 2020.

Demand 130

Demand Automation Work Management Marketing Management 130

Litmus

MARCH 10, 2021

So we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that examines the return on investment (ROI) organizations could achieve with Litmus by their side. Gain efficiencies in email pre-send production. Achieve a 301% ROI. Improve new customer acquisition and customer experience.

Forrester 61

Forrester Case Studies Business ROI 61

Webbiquity

DECEMBER 4, 2018

Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging. This helps to position your company as an authority and an empathetic consultant.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Schedule a demo for a consultation on your content measurement strategy today.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130