BDB

AUGUST 4, 2023

Equally important and fascinating to me however is the marketing side of these events. Witnessing the trends in stand design, samples and handouts is endlessly fascinating, as is the opportunity to connect with our clients, colleagues, and friends from the worlds of trade publications, food production, nutritional science and beyond.

Sample 26

Sample Trade Show Trends Verticals 26

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. The answer—you can’t.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. While in-person networking is harder, many companies have found ways to achieve similar goals online by running webinars or digital conferences.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Zoominfo

SEPTEMBER 3, 2018

Use Surveys to Scale Event Attendance Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting online surveys using a survey maker such as JotForm before, during, and after professional events.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Vidyard

SEPTEMBER 6, 2016

Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!) Does the Video Marketing Summit sound familiar to you? of the whole year. Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Vidyard

JULY 18, 2017

We’re also seeing the rise of personal video messaging – a simple way for anyone to capture and share short video messages that are more impactful than text-based emails, but don’t require a live two-way conversation like phone calls or video conferences. In some ways, it’s the best of both worlds.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Hubspot

AUGUST 19, 2016

It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. No one was interrupted, asked to sample something, or stopped to answer questions.

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. Sample Research Questions 3.2 Virtual Event Platforms for Online Events (and Other Useful Tools) 4.1 Beginner Online Event Tool: Zoom 4.2 Zoominfo 2.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. A sample of data types include: SEC and global filings. Transcripts on earnings calls, investor conferences, etc. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Host audio, video, and web conferences with anyone inside or outside your organization or go big with live events. :

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Host audio, video, and web conferences with anyone inside or outside your organization or go big with live events. :

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98