Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Tweets are off!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Enterprise 1.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Single Grain

APRIL 6, 2020

Some customer acquisition methods are more effective than others. Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. Another study found that engagement marketing accounted for 50-80% of all word-of-mouth activity.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. JeffBullas.com How to measure social media. How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Marketing is not only about messaging. link] Ian Greenleigh Great post, Kevin.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Valasys

SEPTEMBER 4, 2019

Moreover, 73% of marketers believe that their efforts through social media marketing have been somehow or majorly effective for their businesses (Source: Buffer, 2019). The KPIs to track the Social Media ROI are as under: Lifetime Value Average Sale & the Pay per Click (PPC). Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Testimonials are a huge part of the infomercial world, as they are for effective social media. He was personable and funny, a real likable guy. How can I help you?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 27, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Single Grain

FEBRUARY 21, 2020

Paid ads (like PPC and Google Ads). Word-of-mouth. Keep in mind that your marketing budget needs to pay for all of the following: Costs associated with running campaigns , like ad spend for PPC campaigns or the payout you give influencers (including industry blogs, if relevant) to post about your products.

Marketing Budget 84

Marketing Budget Budget Programs Marketing Budget Creation Paid Content 84

Unbounce

MARCH 8, 2023

For example, check out these direct mailers that Hero Conf sent out to promote their PPC marketing conference. Share a customer experience that builds connection Creating a connection with your audience is crucial to effective lead generation. heroconf this is one of the coolest pieces of direct mail I’ve ever received!

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. Excellent post.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe. How can I help you?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. You also know how to measure your ROI effectively. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Especially social media, but even SEO, PPC, email, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. That’s achievable for most small businesses.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

WebMarketCentral

FEBRUARY 20, 2008

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. Organic SEO vs. PPC? A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

APRIL 1, 2010

As such, they do stuff like this, that isn't as effective as it could be. As such, they do stuff like this, that isn't as effective as it could be. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. 001% are new-media conference panelists. 001% are new-media conference panelists. what shocks you?)

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively. How can I help you?

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Let the other person feel that the idea is his or hers. Seems to me Plato ended up writing anything attributed to Socrates.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Consequently, I have two recommendations. How can I help you?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Why can’t your social media program do that? How can I help you?

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. How can I help you?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 18, 2010

If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. They don’t care.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 8, 2010

I wonder if that policy is still in effect? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Is a conversation asynchronous or synchronous? I’ve tried to simplify it.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. How can I help you?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. link] [link] Karthik S Good post by @jaybaer on measuring social media effectiveness – Are you suffering from premature calculation [link] [link] Alexander Rustad Are You Suffering From Premature Calculation? Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. WHY didn’t it work? Did you review?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121