Remove Comparison Remove Differentiation Remove Distribution Remove Paid Content
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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 101
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The B2B Digital Marketing Mountain

The Lead Agency

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. The amount of consideration here, however, pales in comparison to the B2B buying decision. 81 percent of B2B purchase cycles start with a web search ”. THE DIFFERENT STAGES OF BUYER AWARENESS.

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Marketer of the Month Podcast- Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing 

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The future of media companies. The future of media companies. Why a product-led funnel is easier to build than a community-led go to market . About our host: .

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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

Parse.ly

We’re excited to announce comparisonscomparison mode and author/section comparisons —in the Parse.ly These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. . This is even more true when it comes to statistics on your content. .

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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

Parse.ly

We’re excited to announce comparisonscomparison mode and author/section comparisons —in the Parse.ly These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. . This is even more true when it comes to statistics on your content. .