Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar?

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. I invite you to B2B Webinar Best Practices.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

SpotMe Blog

JANUARY 26, 2022

Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Zoom Webinar has event features that include polling and Q&A. Zoom Webinar supports streaming to live platforms. Why is Zoom that popular?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). While it was certainly fun to make, Matt V.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

ActiveDEMAND

SEPTEMBER 22, 2020

Managing Online Events with Microsoft Teams, Google Meet, and YouTube Live ActiveDEMAND has really tight integration with GoToWebinar that includes all sorts of added bonuses like attendance recording, automatic webinar creation, integrated RSVP lists, custom join links per registrant, and more.

Youtube 58

Youtube Enterprise Management Webinar Metrics Google 58

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. 5/5/2022 webinar audience poll. WordPress VIP and Parse.ly How can we do more with less?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. This model is called the Content Model, because it’s been used by the leading media companies and the best content marketing programs on the planet.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Most companies have libraries of demos and webinars about their products. This is especially true in collections of long demos and webinars. Major video platforms like YouTube make this “chapterization” easy.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Marketing Insider Group

MAY 18, 2021

Video gives your company a human face. Today we’ll explain why it’s so important for connecting with your audience online and highlight some ways to make it work for your company. The goal is to make your employees the public face of your company and encourage them to engage with your brand’s audience. Webinars or Q&As.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Litmus

JULY 13, 2020

In this webinar, Shani Nestingen from Target and Camille Palu from Camiah joined the Litmus team to geek out (and commiserate) about the history of making emails and the tools we used. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Marketing Insider Group

JUNE 14, 2021

Company culture or behind-the-scenes videos. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Aberdeen

DECEMBER 4, 2019

Check out this week’s episode featuring webinar expert, Daniel Waas. On this episode of TIBS, we’re taking a step away from marketing automation and operations to discuss webinars with Daniel Waas. Daniel is a professional webinar wrangler and crafty B2B marketer. Now Daniel is on a mad mission to end all dull webinars.

Webinar Metrics 52

Webinar Metrics Peer-to-peer Business Leads 52

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Would your target audience sit still for a two-hour webinar? Podcasts are very easy to create and launch. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Probably not.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Webinars are the most common types of business-related video. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Ultimately, each B2B company will have different processes in place, and you can experiment with different approaches to find the optimal strategy for your company.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn. Is it worth it? But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Vidyard

MAY 21, 2021

Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Vidyard

MAY 18, 2015

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The company uses video to communicate messages in an interesting way to their target audience. Workfront does that, too!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52