The Effective Marketer

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Best Companies Don't Need Marketing

The Effective Marketer

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.

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don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. Twitter to announce daily Twitter-only promotions.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. That’s what makes them memorable.

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How to Fail at Social Media

The Effective Marketer

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! Why is it that one company fails miserable while the other gets it right? The solution, it seems, is far more complicated. Like Be the first to like this post.

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Explaining Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!