B2B Memes
MAY 9, 2012
Robot reporters are cornering the market on facts, as companies like Narrative Science and Automated Insights perfect the science of teaching software to turn data into news stories. That’s one lesson that could be drawn from reporter Anne Sutherland’s recent suspension from the Montreal Gazette for remarks she made on Twitter.
B2B Memes
JUNE 30, 2011
Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic.
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B2B Memes
NOVEMBER 29, 2011
But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.
B2B Memes
JULY 22, 2013
As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. The Perils of Corporate-Personal Twitter Names. Takeaway from the Nate Silver saga: Media brands better be platforms to make individuals stars.
B2B Memes
SEPTEMBER 22, 2010
Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.
B2B Memes
AUGUST 12, 2011
As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Curatorial. Total Posts.
B2B Memes
MARCH 2, 2011
In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.
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