Kaon

FEBRUARY 27, 2018

Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment. B2B companies have struggled with how to make buying engagements more memorable and compelling.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. By eliminating the PCs, tethers and external sensors, it becomes possible to outfit an event with dozens of immersive VR experiences for more prospects, increasing the VR experience’s ROI.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JANUARY 8, 2016

My question to this (clearly exasperated) team was: “What do your prospects need to know in order to better understand why your products are better for them? How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company? Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

MARCH 23, 2018

We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Kaon has found a fun, tangible and successful business use-case for this enterprise-focused solution.”.

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 10, 2020

That is precisely what is happening today in most companies in response to the global economic downturn that has resulted from the COVID-19 pandemic. McKinsey advises : “Companies should also consider quickly prioritizing and scaling new digital capabilities to enable digital touchpoints with their customers.”

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

FEBRUARY 7, 2017

In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. Most B2B companies are selling change. We now live in a moment of profound change. The common thread?

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

MARCH 13, 2018

Its award winning 3D optical recognition multi-touch displays, and innovative software suite are used by some of the world’s largest corporations, museums, educational institutions and entertainment companies. Kaon Interactive is a B2B software company. About Kaon Interactive. For more information about Kaon, visit www.kaon.com.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

OCTOBER 4, 2017

Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Why will AR and VR be important for businesses of all kinds?

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

DECEMBER 5, 2016

Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. That means you only have six seconds to give prospects a reason to care, an interest in responding and spark their curiosity. Web mobile optimization is a must. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

MARCH 24, 2016

To acquire, delight and retain customers, companies have to think and act in a more strategic way. Rather than broadcasting messages to the entire customer base, companies should create a culture of dialogue and interaction. Deliver engaging experiences that have sensory, emotional and intellectual dimensions.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

SEPTEMBER 23, 2015

This will give you a sense of how you should talk to your prospect. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Create a guide for reps to use to surface a prospects pain point. A triggering event surfaces pain.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

NOVEMBER 3, 2015

and determined that for new prospects, in-person meetings were 85% more effective than virtual meetings, and this benefit was incredibly significant even for existing customers (65%). Buyers want to establish a relationship with the company, and even the people in the company.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 31, 2015

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. It’s no longer cost-effective to ship products to every major customer-facing event, nor is it effective to rely on traditional methods of demonstrating the features and functions of a company’s solutions.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. Giving prospects that hands-on sensory experience allows them to explore the product features that are the most important to them in a way that they’ll remember.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JUNE 5, 2015

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Stop by these booths at CiscoLive! Check us out on LinkedIn for more updates! Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015

Differentiation 100

Differentiation Interactive Marketing Tagging Network Marketing 100

Kaon

JUNE 18, 2018

Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

JULY 20, 2015

As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging. Our interactive 3D product marketing applications help clients engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

DECEMBER 15, 2015

Here are the three essential ingredients necessary for creating a sales presentation that will engage prospects and win deals: Personalised, interactive and engaging content. By allowing your prospects to get involved with the presentation and guide themselves through their own journey, they become more informed buyers.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Kaon Interactive is a B2B software company that creates 3D interactive applications that are like a bug light for your trade show booth.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

FEBRUARY 16, 2018

“Global enterprises are looking for innovative ways to better connect and engage with prospects and customers on an emotional level. Now these experiences are available online via WebVR. Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

JULY 25, 2019

We truly believed this would be the difference-maker in helping Thermo Fisher Scientific demonstrate to our prospects why our products and solutions were the right choice for them,” said Patricia Sardina, global market development manager of Flow Cytometry at Thermo Fisher Scientific. . We built the Kaon application from the ground up.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

SEPTEMBER 25, 2015

Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Your CLOSERS (Sales managers or VPs) should ignore leads who are not able to buy (Nurture them or they should go to inside sales). That’s a wrap!

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

NOVEMBER 8, 2016

Digital platforms allow customers, prospects, employees, and partners to traverse every aspect of the message, solution, and support network in a seamless manner. In the digital world, users navigate across all channels (from emails to websites, from social media to apps, etc.) Digital is all about engagement.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

JUNE 16, 2015

5 tips companies must start thinking about when marketing and selling to Millennials. By these numbers alone, it is imperative that companies realize that this generation has become the catalyst for the accelerated growth of technology in the world. By 2030, 75 percent of the global workforce will be made up of millennials, those born.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

JANUARY 9, 2017

As fast as companies are developing these apps, they are also noticing a quick decline in usage. Apps must allow customers, prospects, employees, and partners to traverse every aspect of the message, solution, and support network in a seamless manner. Apps need to be all about engagement. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

OCTOBER 21, 2015

That is, until the company created a virtual version which was significantly lighter and easier to transport. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. You can’t look inside, see how they’re built or talk about the components,” Hagay said. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

MAY 28, 2020

Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face. While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

MAY 26, 2020

It receives an average of 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Kaon’s transformative sales and marketing applications enable companies to effectively communicate a product or solution’s value to prospects through interactive experiences, virtually.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JANUARY 31, 2019

The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018. Kaon’s transformative sales and marketing applications allow B2B companies to more effectively communicate a product or service’s value to prospects through interactive experiences.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

MARCH 25, 2020

In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

OCTOBER 21, 2020

This acceleration, as well as a strategic company expansion into Europe , mandated the growth of our Kaon team. Prior to joining Kaon Interactive this spring, Brandon spent the past 20 years in various sales and leadership positions for global enterprise software companies such as PeopleSoft, SAP, Verizon, and JDA.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

DECEMBER 9, 2015

What is critical to address in every customer venue and channel is the bridge between business needs (identified or latent) and the value of the solutions that your company delivers. The consumers of these marketing deliverables include prospects and customers, of course, but also sales teams, channel partners, and marketing teams.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

OCTOBER 4, 2019

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. These stories engage prospects early and often; studies have shown that interactive content generates two times more conversations than passive content.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138