Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). These include industry, financial data and what technologies a company has behind the firewall. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. We commonly refer to this as ‘shiny object syndrome.’

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 5, 2016

My company Lattice built an AI-based marketing & sales solution from the ground-up. Along the way we have also deployed our solution over 200 times, usually at companies ranging from high-growth mid-market (e.g., Mulesoft, Hootsuite, CSOD, Dropbox) to dozens of Fortune 500 companies (e.g., This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 7, 2016

Outbound leads should be modeled using intent data and company fit, as they do not have any behavioral information to include in a model. In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

MARCH 15, 2016

For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects. Companies with large marketing databases or reps covering a large patch will be the first to benefit from new-AI.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100