Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

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Inbox Insight

DECEMBER 8, 2023

This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Intent data enables B2B companies to understand what matters most to their prospects – making way for marketing campaigns that are relevant and informed.

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SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. Technographics refer to data that provides insights into individuals’ or organizations’ technology stack, preferences, and usage patterns.

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Martech

MARCH 2, 2022

No sitting around waiting for intent signals. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams. Often, intent data comes in at the account level and not the contact level, making it challenging to action. Additionally, 4.3

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SalesIntel

MARCH 14, 2022

Whether you’re a B2C or B2B company, you can now acquire a massive quantity of customer data and turn that information into great content with the appropriate tools and strategies. By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles. Enhance Response Rates.

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SalesIntel

MARCH 14, 2022

Whether you’re a B2C or B2B company, you can now acquire a massive quantity of customer data and turn that information into great content with the appropriate tools and strategies. By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles. Enhance Response Rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

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Martech

DECEMBER 19, 2022

Intent data is being relied on to integrate GTM motions and define roles across functions helping sales and marketing stay in sync and to identify the best opportunity accounts at the right time. Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.”

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Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. This means knowing the specific companies, industries, firmographics, and people that represent your best-fit buyers. This is where intent data comes into play.

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Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. The majority of intent data is defined through cookies, IP addresses, and other means of identifying web users with unique credentials.

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Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge.

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Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Leveraging this data requires coordination between teams in the organization, through an account-based framework. “We

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Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. Expansion campaigns are often considered as post-sales initiatives that help extend the customer’s lifetime value (CLV), which impacts company revenue goals.

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Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. GTM in B2B is the marketing plan created by your company to reach the right market for finding the right audience at the right time.

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Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Martech

JULY 18, 2022

One-third of companies said content marketing is one of the most valuable demand generators. Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix). Why we care.

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Martech

OCTOBER 4, 2022

Third Door Media is the parent company of the conference and this publication.). “A A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “You

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Zoominfo

DECEMBER 16, 2020

Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”.

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Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution. Identify new prospects.

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

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SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. This could mean companies in specific industries, sizes, and stages of growth, as well as particular buyers within an organization who drive decision-making.

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SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. This could mean companies in specific industries, sizes, and stages of growth, as well as particular buyers within an organization who drive decision-making.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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Martech

OCTOBER 4, 2023

And second, “In Iceland, we’re one of the biggest companies in the country,” said Jóhann Benediktsson, digital marketing manager, Icelandair. “In Up until then, the company had put most of its efforts into search and social media. As a result “they had difficulty making sure that all of the seats were filled.

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Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Smart companies are second-guessing every expense to preserve cash and ensure the best possible scenario heading through the current crisis. What buying and intent signals do they exhibit?

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Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company.

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Zoominfo

JANUARY 26, 2021

They are the Fortune 500 companies, the million-dollar (or even billion-dollar) companies with over 1,000 employees, they usually sign on for large contracts, and bring in the most ACV. Generates Large Amounts Of Revenue: Enterprise companies have deep pockets. What Is Enterprise Lead Generation?

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Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target. Then, line these strategies up with actual companies in your target market or region.

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NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

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TrustRadius Marketing

OCTOBER 3, 2022

But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . The good news is that marketers realize intent data’s importance. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. 6 growth hacks for B2B companies. Sales and marketing are the pillars of any B2B company.

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Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

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Inbox Insight

NOVEMBER 10, 2023

When it comes to deciding where to source your intent data, it is worth considering that first-party data, second and third-party data all give different outlooks, provide different benefits and have their own challenges. How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

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DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g.,

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NetLine

DECEMBER 7, 2023

Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. Support for this strategic approach is strong within organizations that are using it. Try to think of an ABM strategy driven by intent data as a team sport.

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SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

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