SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. The majority of intent data is defined through cookies, IP addresses, and other means of identifying web users with unique credentials.

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Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Firmographic data Firmographic data relates to the information about a prospective company. Here are the advantages of harnessing buyer intent data: 1. Where to find B2B intent data?

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PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. While these are strong purchase intent signals, they don’t gauge the lead’s readiness in committing to purchase soon. . Make Use of Intent Data.

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TrustRadius Marketing

OCTOBER 3, 2022

But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . The good news is that marketers realize intent data’s importance. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution.

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Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. greater employee engagement rates than non-users.

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

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TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

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Aberdeen

JANUARY 30, 2019

The efficacy of an organization’s data governance determines the efficacy of their business decisions. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals.

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Aberdeen

JANUARY 30, 2019

The efficacy of an organization’s data governance determines the efficacy of their business decisions. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals.

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

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Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

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Content4Demand

OCTOBER 27, 2021

As head of marketing for one of the largest data and analytics companies in the world, she has a close-up view of the power of data. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences.

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Aberdeen

JANUARY 25, 2019

The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B companies expect their marketing budgets to remain the same as in 2018, and. 8% of surveyed B2B companies expect a decrease in their marketing budgets.

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Aberdeen

SEPTEMBER 27, 2019

Resolving the issues that drive salespeople to leave your company can improve retention and lead to better business results. In the following three cases, equipping sales reps with intent data can help improve your retention rates. And that means your real issue starts with retention. The Money Problem.

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Adobe Experience Cloud Blog

JUNE 9, 2017

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. This data then helps organizations determine where to aim their outbound marketing efforts.”.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg. EverString.

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Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. ABM is a veritable game-changer for Marketing and Sales organizations. Do you know which specific companies are currently in-market to buy your product? ABM Alone Isn’t Enough.

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Aberdeen

FEBRUARY 26, 2019

This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. KickFire, an IP address intelligence organization, has announced a partnership with Engagio , an ABM solution provider. Do you know which specific companies are currently in-market to buy your product?

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. We also provide the intent data itself and the context, too.

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Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase.

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Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. Data quality: Accurate and focused data collection is essential for the success of intent-based marketing.

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Aberdeen

MAY 30, 2019

Supply chain management directly impacts overall quality and the profitability of any company. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing.

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Valasys

SEPTEMBER 8, 2023

By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. What is Intent Data? Let’s say you run a company that sells hiking gear.

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Aberdeen

AUGUST 26, 2019

Just because Salesforce gives you everything you might need to organize customer and prospect data doesn’t mean the software is perfect. This means taking advantage of web-based intent signals that automatically generate qualification scores. Create structured data around lead gen campaigns for greater backend organization.

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Porch Group Media

MAY 11, 2022

If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs. New mover audiences can now be enhanced with rich insights into consumer preferences, lifestyles, interests, property data and purchase intent signals. Inability to Identify Movers.

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SalesIntel

JANUARY 19, 2022

Because few companies take the time to intentionally update their B2B marketing strategy. In the simplest terms, ROI is the ratio between the amount of money you spend on a specific investment and the amount of money that the investment makes your company. . It’s time to freshen up your B2B marketing strategy. How do we know?

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Martech

MARCH 6, 2023

This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. Today’s sophisticated audiences expect company-produced content to be polished and professional. You can track viewer conversion rate or track brand awareness or purchase intent.

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LiveRamp

JUNE 27, 2019

In this environment, finding the right signal in the noise can be a challenge. Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. Intent Data Collection Methodology. Individual vs Company-Level Intent.

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Aberdeen

DECEMBER 21, 2018

If you were interested in deploying this technology in your organization, how would you go about that process? Would you look for analogous examples of the technology being used in organizations similar to yours? Example: 100 Companies Leading the Way in AI. individuals) consuming it. General education.

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Aberdeen

FEBRUARY 8, 2019

Both firms offer B2B intelligence platforms for Sales, Marketing, and Recruiting organizations. Henry Schuck, DiscoverOrg’s co-founder and CEO, will helm the merged company. Static content has long been relied on to generate leads, determine buyer intent and interests, and deliver targeted information.

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