NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, most B2B ICPs include firmographic attributes, like the size, geographic area, and industry of an organization.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend. Here’s what the steps entail.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

DealSignal

AUGUST 30, 2021

But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. You can even target accounts based on intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

SEPTEMBER 22, 2019

Misuse information without consent – intentionally or unintentionally – and your organization could be paying the price for years, like Google. . Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. . Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Misuse information without consent – intentionally or unintentionally – and your organization could be paying the price for years, like Google. . Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. .

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

MAY 21, 2021

Buying intent indicators represent a huge opportunity for forward-thinking companies. “In So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?”

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130