Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies. Let us know @smartbugmedia on Twitter and Instagram. Paid Search. Retargeting. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. Do a deep dive into your website to discover relevant topics and speak to a variety of people within the company. The topic cluster tool on HubSpot. Go to Marketing>Website>SEO>Topics in your Hubspot account.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

EveryoneSocial

OCTOBER 17, 2018

Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Social Selling Defined, Why It Matters, & Much More.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

ClearVoice

MARCH 26, 2024

These KPIs tend to be the most important because they are directly linked to company goals. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

SEPTEMBER 19, 2017

It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. Meanwhile, 19% of marketers identified website traffic as their top KPI. Twitter content is (very) brief, frequent, and great for driving website traffic. That’s a terrible metric to focus on.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. These are minor quibbles though, kinks the company will hopefully iron out soon.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Hubspot

AUGUST 8, 2017

Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. The Experiment: We created our own influencer pod with several other well-known companies creating great content in similar worlds to us, such as social media, technology, and design companies.

Social Media 74

Social Media Hubspot Media PR 74

Envy

SEPTEMBER 30, 2022

Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales. When paid media is running, do you see a lift in direct, organic and social traffic? Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. 30+ Powerful Word-of-Mouth Statistics.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Hubspot

MAY 28, 2020

With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. Four out of five LinkedIn members drive business decisions at their companies. Today, it's becoming quite clear that LinkedIn isn't just for people in executive corporate roles. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

APRIL 7, 2019

No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt. Sure, you know Twitter drives a certain percentage of traffic to your website. but do you know if your company's tweets were the ones driving those visits? What are UTM codes? UTM Code Example.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

nDash

APRIL 7, 2022

Which posts are performing the best on Twitter? We live in a digital age where consumers want answers to their questions and data to back up the claims companies make. That’s especially beneficial for companies measuring the ROI on social media activities for specific platforms. Should I invest more time on LinkedIn?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

SocialPilot

JANUARY 21, 2024

It can drive traffic to your blog, serve as a credible source of information, and even help you establish brand authority. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Heinz Marketing

MARCH 4, 2021

Promoting a business or company. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Companies can start to build a following where they can then post and share content relevant to their audience to drive awareness and demand. Discussing interests.

Paid Content 132

Paid Content Social Media Media B2B 132

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. As marketers, we often miss out on the opportunity to convert our website traffic into leads. HubSpot’s lead generation tools help you to not just generate leads but also turn visitors into buyers.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. and “Is this how we want to represent our company?”.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Huptech Web

DECEMBER 14, 2023

It enables companies to comprehend thе consеquеncеs or advantages of decisions. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. In businеssеs, data is thе kеy factor in dеcision-making. Without thеsе numbеrs, your brand is nothing but a thеory.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Comments on social media are irrelevant to the bottom line of the company. Statements for Twitter to verify or debunk. Twitter is all about real-time conversations.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Optinmonster

DECEMBER 30, 2023

HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic. The combo converted 30% of visitors and added 7,000 new subscribers to the company’s email list.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company. million followers, to promote a new pet product.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. HubSpot Marketing Hub. Price : Starts at $40/mo.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. I could access even more information about using Twitter for marketing — for free. For example, if your company is in the technology industry, you can use a landing page to net email newsletter signups for your weekly roundup of tech news.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Hubspot

MARCH 26, 2019

In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. YouTube Description Templates.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

SnapApp

JUNE 4, 2012

s Twitter and Facebook news feeds. For most companies, the goal of social media management is to provide information to consumers that helps establish the brand as a thought leader in its industry and drive traffic to the company's website. How often do you update your Facebook and Twitter feeds? twitter feed.

Twitter 48

Twitter Facebook Click Rate Social Media 48

Contently

MARCH 26, 2021

Even Uber, one of the world’s most technologically sophisticated companies, recently found itself defrauded out of $100 million in wasted ad spend. The marketers at these companies who discovered this waste and made a change are brave as hell. It’s much easier to buy into the myth that your display ads are working.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141