Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. It also offers built-in marketing optimized for search.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Guest post by Ron Stefanski.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Metadata

JANUARY 31, 2024

Misstep #2: You build your events in siloes Try as you might, silos exist at your company, so it’s not unrealistic to say that your teams may be running events without any idea that other teams are hosting them, too. It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. This absolutely ridiculous series of webisodes that ultimately led to a full-length feature film was hilarious, entertaining, memorable, and still highlighted Pepsi products despite having its own plot line. ." — Amanda Sellers, Historical Optimization Writer.

Hubspot 96

Hubspot Content Marketing Campaigns Planning 96

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Hubspot

DECEMBER 12, 2019

It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. There is no company better positioned to digest massive amounts of audio data than Google. Optimizing HubSpot's Podcast for SEO. We believe show segments will help surface podcasts to page one of Google.

Hubspot 100

Hubspot SEO Design SERP 100

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. If your web development or hosting company set this up for you, they should help you get access. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Vidyard

FEBRUARY 13, 2020

Internal communications groups can distribute company-wide messaging, vital executive communications, and training enablement resources in a secure environment. “We After HubSpot’s co-founder and CEO, Brian Halligan, stressed that “video should be used everywhere within your business,” Digital 22 did just that.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. One of the first examples of this early last year was the release of ChatSpot , a generative AI “chat UX” interface for HubSpot built by Dharmesh Shah.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 77

Youtube Advertising Agencies Adsense Planning 77

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. In this search engine, you can set this up by excluding HubSpot’s domain. Videos from a YouTube channel.

Process 53

Process Optimization Curation RSS 53

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ). 69% of marketers invest in SEO ( Hubspot). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Tiecas

JANUARY 27, 2024

BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. DemandMetric ) Companies that blog get 55% more website visitors than businesses that don’t. BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Contently

APRIL 4, 2023

Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. YouTube Creator Academy. You know YouTube’s important. Who better to learn video marketing from? Fast Forward.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Anyword

JULY 12, 2021

Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. When creating and optimizing Facebook ads, you need to: . Trapica is used by well-known companies such as Wix.com, Comcast, and NBC. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. After you’ve created that framework, you can get serious about lead capture optimization. Optimize forms for high-traffic pages. It could even be a webinar recording or YouTube video.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Vidyard

FEBRUARY 13, 2020

Internal communications groups can distribute company-wide messaging, vital executive communications, and training enablement resources in a secure environment. “We The company is already known for staying ahead of the curve when it comes to testing out new communications techniques before passing them on to their client base.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Do you need a video platform that is more secure than YouTube? How to Write a Requirements Document 3.1 Go Forth and Evaluate.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Different content formats optimize engagement at each stage.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. You know YouTube’s important. Who better to learn video marketing from?

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Navigate the Channel

JUNE 21, 2023

Gen Z cohorts may use Facebook because organizations or companies limit participation using Facebook as the only portal, but that doesn’t mean those users hang out or love to be there. each year, and YouTube and Instagram are both losing users.” According to Statista, the platform’s parent company, Facebook Inc.,

Business 65

Business Social Media Youtube Facebook 65