Martech

APRIL 10, 2024

How do you learn the optimal strategies? LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” It changed everything.

CRM 92

CRM Work Management Marketing Management Marketing Automation Services 92

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. You’d surely appreciate any shortcuts you can find.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. It also offers built-in marketing optimized for search.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Metadata

JANUARY 31, 2024

It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. While that may be an extreme example, you can imagine the mixed message those conflicting narratives would send to HubSpot’s audience. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube?

Tagging 93

Tagging Youtube Cost Per Click CTR 93

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Become a Brand Influencer on TikTok, Instagram, or YouTube. This is particularly important for brands with customers who purchase via different routes and devices. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

DECEMBER 12, 2019

It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. They don't push their offerings, but they are visible and helpful should someone need to take their money game to the next level." — Amanda Sellers, Historical Optimization Writer. pic.twitter.com/JDxyCIv0zz — Popeyes Chicken (@PopeyesChicken). October 28, 2019.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Marketing Insider Group

DECEMBER 8, 2021

Businesses will need to optimize their sites for voice search. So optimizing your site content for voice search is something you need to think about, and the sooner the better. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 298

Practices Tips Business Emarketing 298

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Failing to Optimize Your Website Think of optimizing your website like a lever effect – a well-optimized website can simultaneously knock out several lead-generation mistakes. Search engine optimization is the essential starting point.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. HubSpot's "Pivot to Video" Playbook.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 75

Youtube Advertising Agencies Adsense Planning 75

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. One of the first examples of this early last year was the release of ChatSpot , a generative AI “chat UX” interface for HubSpot built by Dharmesh Shah.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Vidyard

FEBRUARY 13, 2020

By empowering different teams to easily create, share, and track custom video content, high-growth B2B organizations, including Digital 22 , Jostle , Miovision , and New Breed , are seeing faster growth and greater efficiency across their customer-facing teams: Digital 22 , the largest 100% largest HubSpot agency in the UK, generated £1.6

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Scoop.it

MARCH 18, 2021

Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. In this search engine, you can set this up by excluding HubSpot’s domain. Videos from a YouTube channel. Here’s an example. Feed reader. This is a Scoop.it

Process 53

Process Optimization Curation RSS 53

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. Being able to see and interpret this data will help you optimize the digital journey. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. You can optimize your videos for SEO right in the tool. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Vidyard

JULY 12, 2021

YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. Videos optimized for Twitter using best practices drive an increase of +33% in emotional engagement. YouTube has the best ROI for video content, followed by Facebook and Instagram. HubSpot, 2020 ) Tweet this! Twitter, 2021 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Valasys

MAY 8, 2020

Running personalized email marketing campaigns is a cost-effective way for businesses to serve tailored messages to their target audience groups on time and is specifically useful for small businesses that aim to optimize their time and budget. According to HubSpot, 93% of B2B marketers use email marketing campaigns to distribute content.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Heinz Marketing

SEPTEMBER 30, 2022

These tools allow you to analyze data and provide insights that can be used to optimize performance of your marketing and sales efforts. . These tools allow you to analyze data and provide insights that can be used to optimize performance of your marketing and sales efforts. . Identification. How are these categories defined?

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. YouTube Creator Academy. You know YouTube’s important. Who better to learn video marketing from? Fast Forward.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. YouTube stands as the most popular platform for video marketing among marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52