Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. The same principle applies to content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

OCTOBER 20, 2023

Because of the constant and sometimes volatile shifts in our economy, companies need to make better decisions as quickly as they can. For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Hubspot

APRIL 28, 2023

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" Or, "how do I ensure my team reaches out to all their assigned leads?” This also leads to cleaner reporting for managers to glance at.

Sales Qualified Leads 72

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 72

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

SmartBug Media

MAY 6, 2024

In other words, If you want to save time, connect better with customers, employ data-backed lead generation and deal scoring strategies, and create more valuable sales materials, then figuring out how to leverage AI definitely needs to be a priority. Employ predictive lead scoring for smarter lead prioritization.

Work Management 64

Work Management Lead Scoring Lead Ranking Forecasting 64

SmartBug Media

APRIL 26, 2022

According to research done by Frederick Reichheld of Brain & Company, increasing customer retention rates by 5 percent increases profits by 25 percent versus acquiring a new customer (which can cost five times more than retaining an existing customer). HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Merge contacts and companies that are duplicates. What are some good ways to do this?

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Speed to Lead.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Belkins

FEBRUARY 8, 2021

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. How to use the automated program with predictive lead scoring? What is predictive lead scoring? What can you foresee with predictive lead scoring?

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Leads 58

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In HubSpot, the key unique identifier is the contact’s email address.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Square 2 Marketing

OCTOBER 5, 2023

However, if you don’t have the expertise to leverage the new capabilities, your company isn’t going to see the full value that HubSpot delivers. This calls for making some changes, and one of those changes could be to start using a HubSpot admin person to take full advantage of your investment in HubSpot.

Hubspot 88

Hubspot Features Lead Scoring Lead Ranking 88

Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. But how can you ensure HubSpot and Salesforce work together effectively? However, your marketing team still requires a solution to attract, qualify, convert leads, and nurture and delight customers.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. Not all engagement is scored the same.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. It's an exciting update that expands the options for strategic Instagram marketing directly in HubSpot.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. RSS notifications are a simple way to incorporate marketing automation into HubSpot. Implement HubSpot Scoring. Perfect Your Lead Nurturing.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Chiefmartec’s Marketing Technology Landscape — April 2020.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

SmartBug Media

SEPTEMBER 7, 2023

Conflicting priorities can stand in the way of improving business procedures to advance the company. Integration potential : HubSpot allows for no-code integrations with hundreds of third-party apps. Usability isn’t the only trait that sets HubSpot apart from other CRMs.

CMS Development 64

CMS Development Hubspot CRM Work Management 64

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. Establish accounts at HubSpot and Zoom. You’ll need accounts at both HubSpot and Zoom to make this work.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Square 2 Marketing

APRIL 4, 2023

Let’s be no fluff here – HubSpot has become much more complicated over the past few years. The HubSpot admin role is no longer a nice to have; for most companies, it’s a need to have. Today, HubSpot’s capabilities are much more like Salesforce than Constant Contact.

Hubspot 52

Hubspot Lead Scoring Lead Ranking Generation 52

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. At the end of the day, it simply helps companies perform better. .

Startups 98

Startups Hubspot Marketing Management Planning 98

SmartBug Media

APRIL 27, 2023

This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Leadspace

APRIL 19, 2023

In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Now you need to figure out who are the right people to pursue within those companies.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Segmentation 62

SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

Forecasting 64

Forecasting Hubspot Marketing AI Tools 64

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Hubspot

APRIL 8, 2020

Study after study has emphasized that companies need good managers to retain good employees. At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. Over the years, this fact hasn't changed.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Only B2B

SEPTEMBER 18, 2023

One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. The result?

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. Automatically send warm leads to your Hubspot CRM. Identify your high intent leads earlier in the buying process.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. What is the lead qualification process?

Lead Qualification 137

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 137