Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MAY 14, 2020

Traditionally, B2B companies focus on the details — lots of details. Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances. There are three key components with which to start. Eastern Time.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

FEBRUARY 28, 2019

Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0: Industry 4.0

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

NOVEMBER 3, 2015

But after the initial selection process, when it comes time to help the prospect make a good buying decision, cognitive studies have shown that there needs to be an emotional connection that goes beyond analytics. Buyers want to establish a relationship with the company, and even the people in the company.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 22, 2019

Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Kaon Interactive is a B2B software company that creates 3D interactive applications that are like a bug light for your trade show booth.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

MARCH 24, 2016

To acquire, delight and retain customers, companies have to think and act in a more strategic way. Rather than broadcasting messages to the entire customer base, companies should create a culture of dialogue and interaction.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

JUNE 18, 2018

Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. It has significantly improved the process of how we sell!”. Siemens Building Technologies: Communicator Award of Distinction, Integrated Campaign, B2B.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Our partnerships with Google and Lenovo have truly disrupted the way that customers learn about products and solutions through the sales process.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JULY 6, 2016

When the status quo is being challenged, individuals and companies develop a heightened sense of awareness of how things are (or might be) changing, and they are less able to feel confident in their plans. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

OCTOBER 4, 2017

Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Why will AR and VR be important for businesses of all kinds?

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JANUARY 9, 2017

As fast as companies are developing these apps, they are also noticing a quick decline in usage. has a start date and an end date) but rather it is an evolving process that requires constant updating, enhancements, and long-term sustenance. But today, when an app is launched, it is no longer “discrete” (i.e. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

OCTOBER 21, 2015

That is, until the company created a virtual version which was significantly lighter and easier to transport. But when it decided to expand to building systems around hard drives, it meant that the company had to adopt additional sales strategies. Flashes of LED lighting and motion help create a more realistic virtual experience.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

DECEMBER 5, 2016

According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

MAY 26, 2020

It receives an average of 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JULY 29, 2016

When the status quo is being challenged, individuals and companies develop a heightened sense of awareness of how things are (or might be) changing, and they are less able to feel confident in their plans. The more the marketer focuses on helping customers arrive at outcome-based conclusions themselves, the more successful they will be.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

NOVEMBER 9, 2017

by: Andrew Friedenthal | originally published by Software Advice , a Gartner company, on November 8, 2017. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy. For companies that rely on branding to help sell their goods or services, this problem can cut even deeper.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

JANUARY 2, 2020

This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year. 3 Welcome Kaon Class of 2019! Here’s to a successful 2020!

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

MARCH 25, 2020

In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. We must maintain a focus on helping our customers solve their challenges – always delivering an understanding of how we create value, rather than what we sell. Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

OCTOBER 21, 2020

This acceleration, as well as a strategic company expansion into Europe , mandated the growth of our Kaon team. Prior to joining Kaon Interactive this spring, Brandon spent the past 20 years in various sales and leadership positions for global enterprise software companies such as PeopleSoft, SAP, Verizon, and JDA.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

DECEMBER 9, 2015

What is critical to address in every customer venue and channel is the bridge between business needs (identified or latent) and the value of the solutions that your company delivers. Leading companies are already shifting their strategies in this direction. The Digital Core. the “why”) that resonate with each customer.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

JULY 14, 2015

When multiple senses are employed in processing information, the level of retention increases. The combination of well-designed text copy in concert with visuals dramatically enhances the cognitive processes used when reading or scanning documents, and this is incredibly useful for content marketers. Apparently, marketers agree.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100